IDG Enterprise Launches Premium Lead Generation Program with Lead Scoring and Nurturing Services
LeadAccel Enhances Marketing Campaigns Reaching IT and Security Decision-Makers
Framingham, Mass. – October 28, 2010 – IDG Enterprise—the media company comprising CIO, Computerworld, CSO, InfoWorld, ITworld and Network World—announces LeadAccel, enhanced online reporting and lead nurturing services. Available January 2011, LeadAccel will provide insight in topic specific engagement of customers and prospects, and nurture them through the purchase process based on interests.
LeadAccel includes three lead-focused services to assist marketers in understanding how their leads are engaging with their campaigns and educational assets. The services are:
1. Lead Reporting: reports qualified lead demographic data and topic-specific assets accessed by source– advertiser, all vendors, and editorial content–creating a topic engagement profile.
2. Lead Scoring: combines campaign goals and criteria, with prospects’ interest in a specific topic, to create an actionable score for each lead.
3. Lead Nurturing: creates a nurture path to move prospects through the purchase process by serving assets in an ordered sequence, timed to deliver leads that have reached the scoring target.
“Marketing and sales work closely together to determine the best processes and methods for lead follow-up to drive additional sales,” said Gregg Pinsky, SVP/GM of Online Operations of IDG Enterprise. “Technology is making this process easier. LeadAccel will provide the knowledge needed to determine the next stages in communication or sales engagement to accelerate the purchase process.”
In addition to the programs listed above, LeadAccel includes Lead Consulting Services and Real Time CRM integration services. Lead Consulting Services provides expert guidance on best practices to ensure a successful campaign, ongoing campaign analysis to guide leads through the nurturing program, and campaign analysis/reporting for recommendations on future programs. Real Time CRM Integration allows campaigns to synch with customers CRM system in real time, allowing immediate follow up.
“Advertisers need, and expect, this level of actionable information. As a digital-centric company our investment in these technology advancements and resources are a requirement to move business forward,” said Michael Friedenberg, president and CEO of IDG Enterprise.” Our audiences of IT and security professionals are savvy information consumers. Being able to see their engagement with specific content, and deliver the next piece to continue their research, serves both customer sets.”
To learn more about LeadAccel and how to reach senior IT and security decision-makers contact:
CIO, Computerworld, CSO, Network World
SVP, Digital & Publisher
SVP, Digital & Publisher
About IDG Enterprise
IDG Enterprise, an International Data Group (IDG) company, brings together unique editorial brands (CIO, Computerworld, CSO, InfoWorld, ITworld and Network World) to serve the information needs of our technology and security-focused audiences. As a digital-centric media company we serve our reader and advertiser audiences with award-winning content and community, driving conversation and conversion, across our entire portfolio of awarding-winning, websites, events, magazines, products and services.
Company information is available at www.idgenterprise.com.
Marketing & PR Manager