IDG Enterprise Names Julie Ekstrom Senior Vice President, Business & Revenue Development
Framingham, Mass. – June 2, 2014 – IDG Enterprise—the leading enterprise technology media company composed of Computerworld, InfoWorld, Network World, CIO, DEMO, CSO, ITworld, CFOworld and CITEworld—announces the appointment of Julie Ekstrom to a new position as senior vice president, business and revenue development.
In this role, Ekstrom will strategize new initiatives across IDG Enterprise’s premium media brands and its channels: digital, social, events and strategic marketing services. Based in San Francisco, Ekstrom will be a resource for tech marketers looking for innovative converged marketing solutions as well as a deeper understanding of the tech buyer through IDG Enterprise audience and technology research and data programs.
“As we continue to grow our business and expand into new media channels, we are thrilled to have a senior leader such as Julie join the IDG Enterprise team. She brings a wealth of digital expertise, industry knowledge and leadership to this role that will benefit tech marketers looking for cutting edge ideas and a consultative approach to integrated programs,” said Matthew Yorke, CEO, IDG Enterprise.
Ekstrom brings more than 15 years of business development strategy and digital media experience to this role, including expertise in developing converged marketing campaigns and leading digital and lead generation initiatives for tech marketers. Throughout her career in tech media, Ekstrom has held senior leadership sales positions at InfoWorld (an IDG Enterprise Brand), TechTarget and most recently was global vice president of sales for CBS Interactive B2B.
“Media and technology are transforming at an unprecedented rate. I am excited to join a market leading organization like IDG Enterprise where this transformation is not only embraced, but sparks a culture of innovation and enhanced customer service to propel media programs to the next level,” said Ekstrom.
Ekstrom received her BS from California State University at San Jose in Journalism and sits on the IDG Enterprise Senior Leadership Team.
About IDG Enterprise
IDG Enterprise, an International Data Group (IDG) company, brings together the leading editorial brands (Computerworld, InfoWorld, Network World, CIO, CSO, ITworld, CFOworld and CITEworld) to serve the information needs of our technology and security-focused audiences. As the premier hi-tech B2B media company, we leverage the strengths of our premium owned and operated brands, while simultaneously harnessing their collective reach and audience affinity. We provide market leadership and converged marketing solutions for our customers to engage IT and security decision-makers across our portfolio of award-winning websites, events, magazines, products and services. IDG’s DEMO conferences provide a platform for today’s most innovative and eye-opening technologies to publically launch their solutions.
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