IDG Enterprise/CDW Win Min’s 2015 Integrated Marketing Award for Best Total Integrated Program
The IDG Enterprise/CDW Executive Summit Series was awarded Min’s 2015 Integrated Marketing Award for the Best Total Integrated Program. The summit series’ success is predicated on providing curated content that is woven directly into the event format. Following conversations that are started at the face-to-face events, IDG Enterprise and CDW collaborate to integrate and synchronize curated content across a range of channels, including topical study results featured in white papers, co-developed tech dossiers, whiteboard animation videos, twitter chats and blogs. The relationships formed at these events become strengthened and the event experience is enhanced as a result of the curation. We are proud to be chosen as CDW’s partner for this program and to share in the recognition of the program’s tremendous success.
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