IDG Increases Dedication to Middle East Market with Launch of CIO Brand
Executive level tech platform brings technology strategy insights to this vibrant and growing market.
Dubai – July 16, 2019 – IDG Communications, Inc. – the world’s leading tech media, data, and marketing services company – is proud to demonstrate a continued commitment to the Middle East region with the launch of CIO Middle East (click to tweet). Under IDG editorial oversight, the brand launches as a website that combines world-class global tech trends with local content written by a team of in-country experts. Future plans include the expansion of the platform to include face-to-face events and award programs which bring together CIOs and honor innovation and best practices.
According to IDC, the Middle East is in a period of transformative growth with technologies such as artificial intelligence, Internet of Things, robotics, and blockchain poised to play a role in transformation across industries. To succeed in this rapidly transforming tech ecosystem, CIOs and business leaders need access to both local insights as well as a global purview. CIO Middle East will be the resource for CIOs looking for insights on the intersection of business and technology, enterprise tech platforms, customer centricity and more. CIO Middle East shares best practice examples and creates a community of CIOs who can share relevant knowledge and peer experiences.
“CIOs and IT executives have a great responsibility to drive their businesses forward, and as such need credible and relevant information to support their transformation leadership efforts. IDG has been focused on serving the information needs of these technology leaders for more than 50 years, and we are delighted to expand our coverage in this region with our investment in CIO Middle East,” said Kumaran Ramanathan, president of IDG Communications. “Looking forward, IDG will continue to invest in areas where technology can have a profound impact.”
CIO Middle East joins a network of 28 CIO brands/platforms around the world serving senior IT decision-makers with peer insight and expertise on business strategy, innovation and leadership.
“The enhanced focus on our editorial properties, their companion events and marketing solutions builds upon our established businesses in the region. Together, this robust portfolio of solutions provides insights, analysis and advertising opportunities for the Middle East markets,” said York von Heimburg, President International, IDG Communications. “Beyond informing tech leaders, we are excited to open new channels for tech marketers to connect with influential CIOs and to help build the bridges and trusted first-party relationships to help CIOs move their business forward.”
Learn more about CIO Middle East.
About IDG Communications, Inc.
IDG Communications connects the world of tech buyers with insights, intent and engagement. We are the world’s largest media, data and marketing services company that activates and engages the most influential technology buyers. Our premium brands, including CIO®, Computerworld®, CSO®, InfoWorld®, Macworld®, Network World®, and PCWorld® engage a quality audience of the most powerful audience of technology buyers providing essential guidance on the evolving technology landscape.
Our global data intelligence platform activates purchasing intent, powering our clients’ success. IDG Marketing Services creates custom content with marketing impact across video, mobile, social and digital. We execute complex campaigns that fulfill marketers’ global ambitions seamlessly with consistency that delivers quality results.
Additional information about IDG, a privately held company, is available at http://www.idg.com.
IDG Communications, Inc.