IDG Launches New Advertising Campaign Focusing On Company’s Commitment To Delivering Answers For The Information Age
BOSTON, January 19, 1998 — International Data Group (IDG), the world's leading IT media, research and exposition company, today launched a significant new advertising campaing focusing on the company's 30-year history of delivering "Answers For the Information Age" through its globally inegrated marketing resources.
The campaign is aimed at communicating IDG's corporate vision of fueling the growth of the Information Age by providing answers through its publications, web sites, events, training programs, research, books,newletters–the broadest and most complete array of information products for more than 90 million IT buyers worldwide. The ad was designed by Diamond, Morgan, Northend, Albers Inc. in Palo Alto, California.
"For more than three decades, IDG has been the first to inform the world about the impact of technology on society, to help buyers make smart decisions, and we will continue to provide the answers that people need and trust for decades to come," said Peter Horan, President, IDG Marketing Services. "This advertising campaign communicates this breadth of unequaled global marketing resources of IDG that reach buyers in 75 countries worldwide, influencing 95% of worldwide IT spending."
The innovative campaign features a unique interactive component on the Web at http://www.idg.com/answers which highlights IDG's globally integrated marketing resources. The interactive site offers information technology marketers complete information on developing global, integrated marketing programs in the new Information Age, as well as complete information for readers of IDG's publications worldwide.
IDG's image campaign launches in this week's issues of Advertising Age and Adweek, and in the February issues of Marketing Computers and Business Marketing. In addition, the image campaign will run in several of IDG's own leading brands including Computerworld, InfoWorld and Network World.
About IDG's Resources
IDG's network of global resources includes 285 magazines and newspapers in 75 countries, including the Computerworld, Network World, PC World, and Channel World product lines, 200 targeted Web sites in more than 52 countries linked by the only global web advertising network, 500 book titles, including the best-selling "…For Dummies" series, the global research of IDC, including 115 research programs in 41 countries, the largest group of technology events and conferences, including Agenda, DEMO, E3, Comnet, Macworld and Internet Commerce Expo, and the largest technology education group, including 320 training courses offered by Executrain in more than 180 locations worldwide.
All of these resources are integrated through the only global marketing services group in the industry, with offices in San Francisco, New York, Boston, London, Munich, Paris, Beijing, Tokyo, Singarpore, and Tapei. IDG's innovative global marketing partnerships continue to help today's leading companies, such as Microsoft, Hewlett Packard, IBM, Unisys and Western Digital, meet the challenge of turning global marketing into local sales.
Company information is available at http://www.idg.com.