IDG Launches Next-Generation of Marketing Automation with Agreement to Acquire Triblio
Deal will combine IDG’s global data publishing power with Triblio’s best-in-class ABM SaaS platform
Boston, Mass. – June 23, 2020 – IDG Communications, Inc. has acquired Triblio in a deal that will accelerate the shift to ready-made, highly automated marketing technology platforms. The combination will spark a new era that brings together account-based marketing (ABM), premium content and 1st party data to deliver unprecedented power, reach and value for technology and business-to-business CMOs.
The agreement will join IDG’s global brand, audience reach and deep experience in publishing, data and research with Triblio’s leading digital ABM platform. Together, the companies will provide the ability for marketers to focus on the accounts that sales departments want to target and influence entire buying groups. Finally, marketing organizations can build innovative campaigns that zero in on desired buying personas, deliver highly relevant content, gain deep insights into buyer behavior and benchmark intent to purchase.
ABM is soaring as marketers look for ways to directly impact revenue through cross-channel campaigns and activate sales through actionable insights. Reston, Virginia-based Triblio’s technology will underpin new IDG tools and services that will help marketers orchestrate sales and marketing activities and see at a glance how programs are delivering value in accounts.
IDG, Inc. chief executive officer Mohamad Ali said:
“I met Triblio within days of joining IDG and could see immediately the power and synergies in having them join us. By combining Triblio with IDG, we immediately add our global reach and scale, together with premium content and first-party data to accelerate our journey to the next generation of SaaS marketing automation. The role of the CMO is more difficult than ever and piecing together technology solutions is a further burden they don’t need. By adding Triblio, they won’t have to.
“Together, we are building Marketing Automation 2.0 and continuing the transformation of IDG Communications into a company at the intersection of media and marketing technology.”
Andre Yee, founder and CEO of Triblio, said:
“Triblio is the most complete ABM platform in the market today, powering account-based campaigns for some of the most notable brands in the world.
“By joining IDG, we will be able to extend the reach of the Triblio solution into international markets and better support our enterprise customers. We are also excited at the prospect of doubling down on our product roadmap toward our vision of orchestrating conversational campaigns across multiple channels and powering the sales process with insights and plays.”
About IDG Communications, Inc.
IDG Communications connects the world of tech buyers with insights, intent and engagement. We are the world’s largest media, data and marketing services company that activates and engages the most influential technology buyers. Our premium brands, including CIO®, Computerworld®, CSO®, InfoWorld®, Macworld®, Network World®, and PCWorld® engage a quality audience of the most powerful audience of technology buyers providing essential guidance on the evolving technology landscape. Our global data platform activates purchasing intent, powering our clients’ success. IDG Marketing Services creates custom content with marketing impact across video, mobile, social and digital. We execute complex campaigns that fulfill marketers’ global ambitions seamlessly with consistency that delivers quality results. To learn more, visit www.idg.com.
Triblio’s Account-Based Marketing (ABM) platform orchestrates marketing and sales campaigns at every stage of the purchase journey. In a single platform, Triblio combines account-based advertising, web personalization, and sales activation features to orchestrate campaigns across multiple channels. These campaign tools and analytics run on a proprietary purchase intent engine that scores the level of interest each account has in making a purchase. With Triblio, customers scale 1:1 account targeting to grow awareness, engagement, and pipeline within their target accounts. Triblio’s ABM platform has won CODiE awards for 3 years in a row. To learn more, visit www.triblio.com.
IDG Communications, Inc.