IDG.net Launches Enterprise-Oriented Product Newsletters
Boston, MA (July 1, 1998) — IDG.net, The IDG Online Network, today announced the launch of two daily newsletters focused on corporate IT products, "Today’s Top Enterprise Products," and "Today’s Top Networking Products."
Both email newsletters (available at www.idg.net/subscribe) draw upon the resources offered by IDG’s 227 targeted Web sites. IDG publications such as InfoWorld Electric, Computerworld Online, and Network World Fusion provide focused coverage of the complex products that are critical to corporate decision-makers. IDG.net’s new newsletters draw upon these trusted enterprise publications to create useful daily reports.
"Readers rely on our enterprise publications for making mission-critical buying decisions," said Mark Cappel, editor-in-chief of the IDG.net site. "By delivering the most trusted product information via email, these newsletters will aid IT managers in their buying decisions while saving them valuable time."
Daily topic areas for Today’s Top Enterprise Products include reviews and news about products from SAP, PeopleSoft, Baan, Oracle, and other key vendors. The subjects of Today’s Top Networking Products include news from 3Com, Cisco, Netscape, and Microsoft.
Today’s Top Enterprise Products, Today’s Top Networking Products, and all other IDG.net newsletter products are distributed via IDG’s TipWorld email newsletter service (www.tipworld.com).
IDG.net is the IDG Online Network, the world’s largest network of technology specific Web sites. Accessible to readers via the Web site http://www.idg.net, IDG.net comprises 227 IDG Web sites in more than 50 countries worldwide, including the Computerworld, InfoWorld, Network World and PC World product families. IDG.net serves the needs of technology decision-makers across the globe by providing local content, personalization, search, product information and up-to-the-hour technology news and analysis. IDG.net is powered by the world’s only global IT news organization which has 2,000 journalists in 75 countries reporting from every continent in the world.
Through its Global Web Advertising Network, IDG.net provides technology advertisers an easy process for executing campaigns across any combination of IDG Web sites, in multiple regions of the world, providing the broadest reach to the most influential technology buyers on the Web today. IDG’s 227 online communities offer the highest degree of targeting, because they attract loyal, engaged IT buyers with well-defined information needs.
The Global Web Advertising Network offers advertisers sites targeting enterprise computing managers, online developers, resellers, home users, and other groups of technology buyers with a single transaction. IDG.net’s list of network advertisers reads like a "who’s who" of global technology companies. IBM, Digital, Microsoft, Philips, Gateway, Intel, Lotus, Netscape, and Novell are among the many companies that have used IDG.net to execute pan-regional advertising programs.
TipWorld (http://www.tipworld.com) is the world’s largest online distributor of computer-related e-mail newsletters. A member of the PC World Technology Network (http://www.pcworld.net), TipWorld is part of a comprehensive information service which delivers more than 2.7 million, 100 percent user-requested newsletters to 720,000 unique subscribers each business day. More than 240,000 new net TipWorld subscriptions are activated each month. TipWorld offers the widest variety of technology and Internet how-to information available anywhere on the Web, including 60 distinct topics ranging from Daily Computer News Alert to Shareware Pick of the Day. Customized editions of TipWorld are syndicated to IDG subsidiaries in Europe and Australia to provide local access to a more global audience.
Company information is available at http://www.idg.com.