IDG Releases Results of European Webcast Adoption Study
BOSTON, MA – NOVEMBER 4, 2002 – International Data Group (IDG), the world's leading technology media company, today announced the results of its first international webcast adoption study, conducted across six countries in Western Europe. Spearheaded by IDG's Accela Communications in conjunction with IDG Global Solutions, the study revealed that business webcast usage is significantly increasing across Europe as a strategic marketing vehicle. Based on more than 3,500 responses, of those surveyed, 80 percent reported that their webcast viewing experience was very favorable. Additionally, rebuking a previous misconception of low bandwidth issues as a barrier to adoption, 69 percent reported having high-speed connections at work enabling them to effectively view webcasts.
"This report clearly indicates that webcasting is a necessary and integral part of the marketing mix for European technology companies," said John O'Malley, president of IDG Global Solutions. "Despite previous notions about the adoption rate of webcasts in Europe, close to 50 percent of the respondents have already viewed a business-related webcast, which proves that webcasts have become an efficient and effective marketing vehicle through which technology marketers are reaching and educating their customers using a highly targeted approach."
Overall, the results show that European audiences are very receptive to viewing business webcasts. More than 60 percent viewed a webcast for technical and product information, demonstrating that Europeans view webcasts as an excellent resource for information. Close to 70 percent stated they viewed a webcast because they were interested in the presentation, and more than 50 percent viewed because they wanted to learn more about the particular technology being discussed.
Top Level Country-Specific Findings Include:
In Germany, 66 percent viewed a business-related webcast because they wanted to learn more about the technology being discussed.
In Italy, 53 percent stated they viewed a webcast to access product information.
In Sweden, 71 percent indicated they viewed a webcast to access technical information.
In France, 74 percent have high-speed Internet connections to view webcasts.
In the UK, 88 percent viewed a webcast at work on their computer.
In The Netherlands, 75 percent stated their webcast viewing experience was favorable.
About Accela Communications, Inc. (http://www.accelacommunications.com)
Accela Communications provides web-based marketing solutions that accelerate the lead generation process driving sales and business growth for a wide range of channel partners and their customers. Accela Communications has enabled more than 1,000 customers from global companies including IBM, Cisco, EMC, Microsoft, Hewlett-Packard, Dell and 3Com to reach highly qualified audiences and generate measurable, actionable sales leads through its AccelaCastTM platform and suite of fully integrated webcast production and marketing services, Lead Evaluation And Delivery SystemTM (LEADS), and through the award winning web site, ITworld.com.
Headquartered in Boston, International Data Group (IDG) informs more people about information technology than any other company in the world and is the leading global provider of IT media, research, conferences and events. IDG publishes more than 300 newspapers and magazines in 85 countries, led by the Computerworld, InfoWorld, Macworld, Network World, PC World, and CIO global product lines. IDG offers online users the largest network of technology-specific sites around the world through IDG.net (www.idg.net), which comprises more than 330 websites in 70 countries. IDG is also a leading producer of 168 computer-related events in 35 countries, and research arm International Data Corporation (IDC) provides computer industry research and analysis through 51 offices in 43 countries worldwide. Company information is available at www.idg.com.
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