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06/09/2003

IDG Sweden Launches Five Publications

BOSTON, MA – JUNE 9, 2003 – International Data Group (IDG), the world's leading technology media company, today announced that IDG Sweden is launching five new publications this spring. With IT publication advertising pages in Sweden increasing 12.4 percent, according to ACNielsen MMS, IDG is laying the foundation for the growth that is expected to come with an economic turnaround.


"With six out of ten of Sweden's largest advertisers increasing their media expenditures in the first quarter of 2003, and total investments in advertising media increasing by 2 percent according to Research International, IDG fills the gap for several niche technology markets this spring," said Bengt Marnfeldt, general manger of IDG Sweden. "From biotech to the environment, IDG Sweden delivers the most influential source for technology information and a vast array of resources for technology marketers."

Through the launch of Dagens Miljö, management at Swedish companies and in the public sector now have a publication entirely focusing on business strategies for sustainable development. Led by Editor in Chief Valter Bengtsson, the publication covers business benefits of commitment to environmental issues and social responsibility. For more information, please visit www.dagensmiljo.idg.se.

Studio is a publication that focuses on the software and accessories required to produce music with the computer. Led by Editor in Chief Bjorn Olsberg, the publication offers topics on how to raise the level of music production with technology. For more information, please visit www.studio.idg.se.

Published by the editors of PC for Alla, IT & Co is aimed at decision makers in companies with less than 50 employees who wish to learn how to develop their business using IT solutions. The publication aims at inspiring and providing useful tips for small entrepreneurs willing to take advantage of modern IT solutions without getting into technical specifications. IT & Co is led by Fredrik Agren, editor in chief. For more information, please visit www.itco.idg.se.

Distributed as a periodical supplement to IT.branschen six times per year, AV-Magasinet is a product trade publication that aims to provide home electronic retailers a tool to facilitate their sales efforts. Led by Editor Maya Uusitalo, this publication focuses on IT home electronics integration and provides useful sales tips. For more information, please visit www.itb.idg.se.

Building on the success of IDG's Gamepro and Gamestar, Player 1 is an exclusive gaming magazine. Led by Editor Kacper Antonius, Player 1 is a multiplatform magazine produced by gamers for gamers. For more information, please visit www.player1.idg.se.

IDG Sweden publishes the following publications: Biotech Sweden, CAP&Design, Computer Sweden, CIO Sweden, Dagens Miljo, Executive Report, IT & Co, IT.Branschen, Internetworld, MacWorld, M3-Maxi Mobile Magazine, MikroDatorn, Natverk & Kommunikation, PC for Alla, Studio, and Sakerhet & Sekretess. Other products and services from IDG Sweden include: IDG Relations, IDG Rekrytering, CS Jobb, and the web portal IDG.se.

About IDG

Headquartered in Boston, International Data Group (IDG) informs more people about information technology than any other company in the world and is the leading global provider of IT media, research, conferences and events. IDG publishes more than 300 newspapers and magazines in 85 countries, led by the Computerworld, InfoWorld, Macworld, Network World, PC World, and CIO global product lines. IDG offers online users the largest network of technology-specific sites around the world through IDG.net (www.idg.net), which comprises more than 330 websites in 70 countries. IDG is also a leading producer of 168 computer-related events in 35 countries, and research arm International Data Corporation (IDC) provides computer industry research and analysis through 51 offices in 43 countries worldwide. Company information is available at www.idg.com.

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