IDG TechNetwork Completes a Year of Dramatic Growth in 2009
NEW YORK, NY. – February 26, 2010 – The IDG TechNetwork, a vertical advertising network established in 2008, has grown revenue more than 300 percent from Q1 2009 to Q1 2010 (Oct.-Dec.). The IDG TechNetwork offers scale, performance and quality across 57 vertical channels in three audience networks: Enterprise IT, Technology Enthusiast, and Gaming. More than 275 Web sites clustered around channels such as cloud computing, security, gadgets or home entertainment allow advertisers to target specific groups of technology audiences.
The IDG TechNetwork has reviewed thousands of technology Web sites and identified a small percentage of the highest quality publishers who have met IDG’s rigorous editorial standards. With the IDG TechNetwork, advertising appears only on the sites most appropriate for a campaign and is optimized to meet the advertiser’s goals. The IDG TechNetwork represents sites such as the GigaOm Network (GigaOm, Earth2Tech, jkOnTheRun, NewTeeVee, Ostatic, theAppleBlog, Web Worker Daily), the ECT News Network (E-Commerce Times, TechNewsWorld, LinuxInsider, CRM Buyer and MacNewsWorld), Retrevo, and Linux Open Source Software Blog. In addition, with sales and operations offices in the UK, Germany, Spain, India, Australia, Sweden and Denmark, the IDG TechNetwork represents local ad inventory in these regions that can be sold at its maximum value. The IDG TechNetwork is based in New York City with an office in San Francisco.
“The IDG TechNetwork has grown into a multimillion dollar business in less than two years because it brings together the global credibility of IDG, a wide selection of high quality tech sites, and segmented audiences that see ads that are most appropriate for their interests,” said Peter Longo, CEO, IDG TechNetwork. “With the explosion of tech news and information sites, Microsoft, Best Buy, AT&T, Symantec, Cisco, IBM, CA, and Dell rely on us to place ads in the best sites based on their criteria.”
IDG TechNetwork is a unique media advertising network because of its capability to place advertising within IDG-produced content pages through syndication agreements with some of the largest and most visited Web sites on the Internet. Advertising syndication partnerships are with sites such as the Los Angeles Times, local Fox TV stations, the San Francisco Chronicle (SFGate), the Chicago Tribune, and Las Vegas Sun. IDG-produced content appears online at leading publishers including the New York Times, ABC News, Thomson Reuters, Fox News and Fox Business, and BusinessWeek.
Wide Range of Ad Units
Unlike most ad networks, the IDG TechNetwork, whose parent company is a member of the Internet Advertising Bureau (IAB) and Online Publishers Association (OPA), offers a variety of standard and non-standard ad sizes such as Push Down, XXL Box, Fixed Panel, Tower, and a combined Push Down and Tower ad unit (IDG Impact). The network runs all the latest rich media units as well as IAB and OPA digital ad sizes.
In recent months, IDG TechNetwork has offered social marketing capabilities to advertisers who want to stimulate conversations among their prospects. Using IDG Amplify services, marketers can invite readers to comment and share their opinions within the IDG TechNetwork and/or with their friends on leading social media Web sites.
Partnerships with Pulver and Pirillo
IDG TechNetwork has also entered into arrangements with leading technology commentators Jeff Pulver and Chris Pirillo. Both have widespread social media followings, popular tech blogs, and considerable influence in the tech industry. Pulver (www.pulver.com [http://www.pulver.com]) will work with marketers to create paid blogs and podcasts as well as allowing their ads to appear in his site. Pirillo will allow ads to appear in his tweets (http://twitter.com/ChrisPirillo [http://twitter.com/ChrisPirillo]) and produce videos for vendors for his YouTube channel.
About International Data Group
International Data Group (IDG) is the world's leading technology media, events and research company. IDG’s media brands – including CIO, CSO, Computerworld, GamePro, InfoWorld, Macworld, Network World, PC World and TechWorld – reach an audience of more than 200 million technology buyers in 90 countries.
Online, IDG’s network features more than 450 Web sites spanning business technology, consumer technology, digital entertainment, and video games worldwide. The IDG TechNetwork represents more than 275 independent Web sites in an ad network complementary to IDG’s media brands. IDG is also a leading producer of more than 700 technology-related events, including Macworld 2010, OpenSource World, E3 Expo, DEMO, Storage Networking World, and IDC Directions.
IDG’s marketing services include lead generation with IDG Connect, custom publishing, social Web marketing with IDG Amplify ads and IDG Social Scout analysis and program development, and IDG Market Fusion research and content optimization.
IDC, a subsidiary of IDG, is the premier global provider of market intelligence, advisory services, and events in IT, telecommunications, and consumer technology markets. Over 1,000 IDC analysts in more than 110 countries provide global, regional, and local expertise on technology and industry opportunities and trends.