IDG to Add France’s Leading PC Title to IT Global Advertising Network
BOSTON, MA – JUNE 20, 2001 – International Data Group (IDG), the world's leading IT media and information services company, today announced that the number one PC title in France, Groupe Test's l'Ordinateur Individuel, will join IDG's global advertising network.
As part of the agreement, IDG France will merge its InfoPC title into l'Ordinateur Individuel, increasing the circulation to 165,000, making it the leading PC magazine in one of the largest European IT markets. Presently, l'Ordinateur is the fastest growing PC publication in France. IDG's global advertising network will also add the Groupe Test title Micro Hebdo to its offerings.
"As the only technology media company that operates globally, IDG's international sales network is the most powerful marketing partner in the IT industry," said John O'Malley, president of IDG Global Solutions. "This addition to IDG's portfolio will ensure that we offer the market leading title in each of our publication product lines for our customer's global marketing programs."
IDG Global Solutions also represents the titles published by IDG France, which include LeMonde Informatique, Réseaux & Télécom, and Distributique. Following the merger of its InfoPC title with l'Ordinateur Individuel, IDG France will focus exclusively on publications and events for IT professionals and the enterprise computing market.
Globally, the IDG sales network represents more than 300 publications in 80 countries with offices in London, Paris, Munich, Tokyo, Beijing, Hong Kong, Taipei, Singapore, Seoul, Miami, San Francisco and Boston, and is the largest technology sales network in the world.
About International Data Group (IDG)
Headquartered in Boston, International Data Group (IDG) informs more people worldwide about information technology than any other company in the world. With annual revenues of $3.1 billion, IDG is the leading global provider of IT media, research, conferences and events. IDG publishes more than 300 newspapers and magazines and 4,000 book titles in 80 countries, led by the Computerworld /InfoWorld, Macworld, Network World, PC World, and CIO global product lines. IDG offers online users the largest network of technology-specific sites around the world through IDG.net (www.idg.net), which comprises more than 300 targeted websites in 70 countries. IDG is also a leading producer of 168 computer-related events in 35 countries, and its research arm IDC provides computer industry research and analysis through 51 offices in 43 countries worldwide. Company information is available at https://www.idg.com.
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