IDG World Expo Announces Agenda for Macworld Mobile™ at GSMA Mobile Asia Congress’ App Planet

FRAMINGHAM, MA – October 6, 2010 – IDG World Expo, producer of Macworld, the world's premiere event focused exclusively on the Apple-products platform, today announced the conference agenda and a stellar line-up of industry speakers for Macworld Mobile™, taking place at the GSMA Mobile Asia Congress' App Planet in November. The agenda brings together leading developers from both the U.S. and Asia Pacific regions to present the latest information focused on the iPhone and iPad.

Macworld Mobile is a one-day developer conference for iOS developers, offering technical training and programming tips, as well as business development and professional networking opportunities. This marks the first time Mobile Asia Congress has included an event for iOS application developers. Presenters from leading U.S. and APAC development organizations will share insights on topics such as: how to best utilize iOS development frameworks; code optimization; deploying unique iOS features; and augmenting your App Store presence.

Macworld Mobile sessions will take place on Wednesday, November 17, 2010, from 10:00 a.m. to 4:00 p.m. Topics and presenters include the following:

* "Using Core Animation to Build Attractive Interfaces" – Nathan Eror, Principal Instructor, Free Time Studios

* "XCode Customization" – Kendall Gelner, President, KiGi Software

* "In-App Purchases" – Erwan Mace, CEO, Bitsmedia

* "Game Center, Beyond Games" – Kyle Richter, CEO and Founder of Dragon Forged Software LLC

* "Social Media Opportunities for iOS Developers" – Kei Shimada, President & CEO, Infinita Inc.

* "iOS Design for Developers: Improving the Usability and Appeal of Your Applications" – Dave Wiskus, Chief Creative Officer, Double Encore, Inc.

"For more than 25 years, Macworld has been the key source for industry expertise and news, and we are very excited to bring that knowledge base to Mobile Asia Congress," said Mary Dolaher, chief executive officer of IDG World Expo. "Macworld Mobile's teaching faculty is among the most knowledgeable and respected iOS developers in the world. Attendees will leave Macworld Mobile with valuable techniques, tools and business relationships needed to make their app a commercial success."

Those interested in attending Macworld Mobile can register at www.macworld-mobile.com [http://www.macworld-mobile.com].

About IDG World Expo

IDG World Expo (www.idgworldexpo.com [http://www.idgworldexpo.com]) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo's portfolio of conferences and events includes Macworld®, Electronic Entertainment Expo® (E3 Expo®), Anime Expo®, QuakeCon®, Macworld Mobile™ at Mobile Asia Congress™, and Macworld Mobile™ at Mobile World Congress™. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.

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