IDG World Expo Announces New Dates for Macworld 2010 ; Macworld Expo Embarks on a New Era; 2010 Event Scheduled February 9-13

FRAMINGHAM, Mass. – March 30, 2009 – Macworld Expo® 2010 is scheduled to take place February 9 – 13, 2010, at the Moscone Center in San Francisco, IDG World Expo announced today. Responding to feedback from the Mac community of exhibitors, attendees, media and fans of the show, IDG World Expo is ushering in a new era for the event by shifting the show dates away from their historical early January timing. The new dates will give exhibitors and attendees more breathing room between the busy holiday season and the world’s largest event focused specifically on Apple products.

“Macworld is the largest global Mac-centric event of the year, and we are focused on making 2010 the most productive, efficient and content-rich event possible for our community of exhibitors, attendees and media,” said Mary Dolaher, chief executive officer of IDG World Expo, the owner of Macworld. “For 25 years, Macworld has been the pre-eminent event focused solely on the Apple products ecosystem, and, with the recent evolution of the show, we have been able to fully engage the Macworld community for input on the 2010 event. As we began the planning process, attendees and exhibitors made it clear that February in San Francisco was the time and location that worked best, so we listened. We firmly believe that these new dates will better meet the needs of everyone participating in Macworld, and are pleased to have been able to respond to this request from the community. The journey toward a new era for Macworld has begun and we are more excited about this ride than ever before.”

In addition to moving the event to February, Macworld 2010 will further break from tradition by shifting the expo portion of the event to include a Saturday. The Expo now is scheduled to take place Thursday, February 11, through Saturday, February 13. This shift will provide all attendees, including full-time professionals, with more flexible times and convenient weekend access to the show floor. The Macworld conference sessions will take place Tuesday, February 9, through Saturday, February 13.

“We are definitely going to Macworld 2010,” exclaimed Andrew Taylor, founder and CEO of MacSpeech, Inc. “Macworld is a time when customers can ask us questions and request features. Macworld is a time for us to make more people aware of what is going on with MacSpeech Dictate. At the same time, we can interact with other developers in the Macintosh community. Macworld is an extremely efficient use of time for us. It is a great time for the community to come together, see what everybody else is doing and use that information to help everybody improve.”

Macworld 2010 will bring together retailers, Mac enthusiasts, media, exhibitors, and, unlike other events, consumers for a week of education, professional development, face-to-face networking and product viewing. Exhibitors and attendees will gather to see, share, learn and experience the best and most innovative technologies, tools and toys for the Apple products ecosystem. Macworld is the only event where exhibitors and developers have the opportunity to speak directly to an audience that is interested specifically in their product category and in an environment where they can grab maximum mindshare in an uncluttered marketplace.

“Moving Macworld Expo from the awkward post-New Year dates makes tons of sense,” said Adam Engst, publisher, TidBITS. “Travel and lodging costs will likely be lower for developers and attendees alike, and developers will not have to push as hard during the holiday season to finalize code and prepare booths.”

About Macworld

Owned and produced by Framingham Mass.-based IDG World Expo, Macworld showcases products and services for professionals involved in media and creative content development for corporate and home applications, as well as prosumers using the Mac at home. Macworld brings together audiences in creative services, education, application development, entertainment, small office/home office and Internet-based environments. Macworld offers professionals and prosumers alike the opportunity to discover the latest developments and hottest products these markets offer. For more information or to register for the event, please visit the website at http://www.macworldexpo.com, or call (800) 645-EXPO. For exhibiting opportunities, please contact Annie Rice McKnight at (508) 424-4839 or amcknight@idgworldexpo.com, or Ron Moreau at (508) 424-4804 or rmoreau@idgworldexpo.com. For sponsorship opportunities, contact Ellen Moorehead at (508) 988-7830 or emoorehead@idgworldexpo.com.

About IDG World Expo

IDG World Expo (www.idgworldexpo.com) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo's portfolio of conferences and events includes Macworld®, Electronic Entertainment Expo® (E3 Expo®), Next Generation Data Center™ (NGDC™), OpenSource World™, CloudWorld™ and REVEAL Los Angeles…The Fashion & Design Event™. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.

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