IDG World Expo Brings Macworld Mobile™ to the GSMA’s Mobile World Congress and Mobile Asia Congress Events

FRAMINGHAM, MA – September 13, 2010 – IDG World Expo, the leading producer of world-class tradeshows and events, announced today that it is collaborating with the GSMA to bring Macworld Mobile™, a developer conference specifically for iOS developers, to the GSMA's Mobile Asia Congress 2010 and Mobile World Congress 2011 events. IDG World Expo, producer of Macworld, the world's premiere event focused exclusively on the Apple-products platform, will add its world-renowned Apple market expertise to the GSMA's events in the form of Macworld Mobile.

"We're very excited to bring Macworld Mobile to both Mobile Asia Congress and Mobile World Congress," said Mary Dolaher, chief executive officer of IDG World Expo. "Macworld is known around the world for helping to drive and stimulate the Apple products community with educational programs and business development activities. At Mobile Asia Congress and Mobile World Congress, we will help international iOS developers to strengthen their skills, as well as facilitate connections with other developers and the worldwide audience of mobile decision-makers who attend."

The Macworld Mobile iOS Developer Conference will provide full-day, in-depth training on this critical platform, with technical sessions targeting tools and applications specifically designed for mobile application developers and engineers. Additionally, Macworld Mobile will provide developers with valuable market development and networking opportunities, both within the iOS development community as well as the broader international mobile products and services marketplace. Macworld Mobile will be held at Mobile Asia Congress, on November 17, 2010, in Hong Kong, as well as at the industry-leading Mobile World Congress, on February 17, 2011, in Barcelona, Spain.

"There's clearly tremendous demand for in-depth content, networking and business development opportunities and information on the cutting-edge technologies and solutions in the mobile application development space," said Michael O'Hara, chief marketing officer, GSMA. "We are pleased to be working with IDG to create a programme that will address the specific requirements of Apple developer community, and which will be a great addition to our Mobile Asia Congress and Mobile World Congress events."

Those interested in participating in Macworld Mobile can receive more information here: http://tinyurl.com/2ujakbz [http://tinyurl.com/2ujakbz]. Additional information can be found at www.idgworldexpo.com [http://www.idgworldexpo.com], www.mobileasiacongress.com [http://www.mobileasiacongress.com] and www.mobileworldcongress.com [http://www.mobileworldcongress.com], with more details coming shortly.

About IDG World Expo

IDG World Expo (www.idgworldexpo.com [http://www.idgworldexpo.com]) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo's portfolio of conferences and events includes Macworld®, Electronic Entertainment Expo® (E3 Expo®), Anime Expo®, QuakeCon®, Macworld Mobile™ at Mobile Asia Congress™, and Macworld Mobile™ at Mobile World Congress™. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.

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