IDG World Expo Launches Mobile Application Showcase at Macworld 2010

FRAMINGHAM, Mass. – June 10, 2009 – IDG World Expo today announced the new Mobile Application Showcase at Macworld 2010, a special area of the show floor dedicated to the innovations being brought to market by iPhone and iPod touch developers. Debuting at the 2010 event, the Mobile Application Showcase provides a simple and effective way for these developers to augment their marketing efforts, gain maximum exposure for their innovations and stand out from the competition at Macworld, the world’s premiere event focused exclusively on the Apple products platform.

“Macworld has served as a launch pad for new companies and a forum for the best and brightest developers to share their work with like-minded users of Apple products for 25 years,” said Paul Kent, Macworld General Manager and Vice President at IDG World Expo, producer of the event. “Now, as the market for iPhone and iPod touch applications explodes, we’re providing an easy and cost-effective venue for developers to meet face-to-face with the community that will ultimately help them succeed. The new Mobile Application Showcase will be the ideal way for media to find application creators and cover their products, for investors and business partners to connect with newcomers and for users to try new applications before they buy. We are extremely excited about early interest in this new show floor addition and look forward to providing the next-generation of developers with a platform for launching their innovations.”

The new Mobile Application Showcase will provide developers in this rapidly growing market with the opportunity to engage face-to-face with tens of thousands of avid Apple product users, enthusiasts and potential customers, building lasting relationships directly with members of the Mac community, and meeting and collaborating with other developers. No other technology industry event is so singularly focused on the Apple ecosystem, ensuring that developers have the opportunity to break out from the clutter of the Apple app store and grab maximum attention in an environment dedicated to related products. In addition, the Mobile Application Showcase offers attendees an unprecedented opportunity to actually try and learn about the newest and coolest applications directly from those who developed them.

Macworld, scheduled to take place February 9 – 13, 2010, at the Moscone Center in San Francisco, has made participation in the Mobile Application Showcase simple and cost effective for developers with efficient turnkey solutions. Spaces are now available for purchase via a web-based online registration process. Please visit http://macworldexpo.com/mobile[http://macworldexpo.com/mobile] for more details on the Mobile Application Showcase and to reserve your space. Please note that space is limited, and available on a first come, first served basis.

About Macworld

Macworld 2010 is a five-day event that educates, entertains and immerses attendees in the Apple products community. A comprehensive expo hall offers access to hundreds of Mac products and services, paired with expert advice, demonstrations and instruction. Macworld conference programs feature industry leading minds, presenting cutting edge product training on the topics attendees most want to see. From Mac Power Users to creative professionals to first-time users to Enterprise computing professionals, Macworld has the conference content, special presentations, and exhibit hall attractions that create what has been called “Mecca for Mac Users”.

About IDG World Expo

IDG World Expo (www.idgworldexpo.com[http://www.idgworldexpo.com]) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo's portfolio of conferences and events includes Macworld®, Electronic Entertainment Expo® (E3 Expo®), Next Generation Data Center™ (NGDC™), OpenSource World™ and CloudWorld™. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.

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