IDG’s CIO.com Audience Increases 19% ; Spring IntelliQuest CIMS 2007 Business Online Behavior Study Shows CIO.com #1 in CIO Composition, Coverage and Median IT Spending
FRAMINGHAM, MA – JULY 30, 2007 – Following CIO.com’s relaunch in April 2007, CXO Media, producer of CIO magazine and www.CIO.com, reports visitors to CIO.com increased 19% in the past six months, according to the Spring IntelliQuest CIMS 2007 Business Online Behavior Study. These results reflect the largest audience size increase of all measured sites devoted to technology, news, general business & finance.
According to Michael Friedenberg, President and CEO of CXO Media, “This double-digit increase in CIO.com’s audience is testament to our online strategy, revamped website and overall efforts to deliver compelling business and IT news, trends and analysis to top IT and business leaders and decision-makers.”
Released twice annually, the Spring IntelliQuest CIMS 2007 Business Online Behavior Study also shows CIO.com ranks #1 in CIO composition and coverage against the CIO target, as well as #1 in median IT spending:
Top IT Executive(CIO/CTO of MIS, IS, IT) Audience (000) % Coverage % Composition
Total 267 100.0 0.7
CIO.com 83 31.2 24.3
Informationweek.com 62 23.2 7.3
Fortune.com 43 16.1 3.4
Forbes.com 39 14.7 1.8
eWeek.com 33 12.5 5.3
Network Computing 33 12.3 5.1
BusinessWeek online 32 11.9 2.1
WSJ.com 21 8.0 1.1
Ranking among competitive set;
NOTE: CIO.com data is stable; Informationweek.com data is
relatively unstable; Other data is highly unstable;
Including Services & Support Median
Network Computing $32,459
BusinessWeek online $5,979
Ranking among competitive set
Adds Friedenberg, “CIO.com’s ability to deliver such a high composition of CIOs allows us to offer stronger leads, fewer wasted advertising dollars and overall higher ROI to our esteemed clients.”
The Online Behavior Study was presented to all technology influencers as an opt-in supplemental section of the Web-based IntelliQuest CIMS survey. The study was fielded between January 2006 and July 2007. Of the 9,250 respondents completing the regular IQ business study, 4,667 (50%) opted to complete the online portion. Results in this news release are based on visitors in the past six month timeframe. Rankings are based on results among CIO.com competitive set as outlined in charts.
About the IntelliQuest Study
Millward Brown IntelliQuest’s Computer Industry Media Study (CIMS) has been described as one of the most important media buying and marketing tools for the technology industry. CIMS is the largest study of its kind to measure the media habits and buying patterns of people influencing technology purchases both in the workplace and in the home. It covers all sizes of business and all industries and is the only study to quantify the number of adults in the contiguous U.S. who are involved in influencing technology-related purchases. CIMS fields year-round and is released twice annually, in the spring and the fall.
Produced by CXO Media, the CIO portfolio includes CIO.com, CIO magazine (launched in 1987), CIO Executive Programs and the CIO Executive Council. CIO properties provide technology and business leaders with analysis and insight on information technology trends and a keen understanding of IT’s role in achieving business goals. The U.S. edition of the magazine and website are recipients of 140 awards to date, including two Grand Neals from the Jesse H. Neal National Business Journalism Awards and two Magazine of the Year awards from the National Society of Business Publication Editors. CIO magazine is published in more than a dozen countries, including Australia, Canada, China, France and Germany. CIO Executive Programs—a series of face-to-face conferences including CIO Perspectives® and the CIO 100 Awards & Symposium™—provide educational and networking opportunities for pre-qualified corporate and government leaders. The CIO Executive Council is a professional organization of CIOs created to achieve lasting change in critical industry, academic, media and governmental groups. CXO Media is a subsidiary of International Data Group (IDG), the world’s leading technology media, research and event company. Company information is available at https://www.idg.com .