IDG’s CIO Magazine Reaches More Chief Information Officers Than Any Other Publication
FRAMINGHAM, MA – JUNE 12, 2006 – For the second consecutive year, IDG’s CIO magazine ranks number one in both CIO coverage and composition against all other publications, according to the newly released Intelliquest CIMS 2006 Business Influencer (see table below). The bi-annual survey shows CIO magazine reaches more chief information officers (CIOs)* across all size companies than any of the other 86 publications measured.
Publication Audience % Coverage (Rank) % Composition (Rank)
CIO magazine 132,000 37.6 (1) 23.5 (1)
Baseline 25,000 7.0 (13) 14.4 (2)
eWeek 64,000 18.3 (8) 10.7 (6)
InformationWeek 117,000 33.2 (2) 12.3 (3)
**Rank among competitive set
“The Intelliquest findings confirm CIO magazine is the undisputed first choice for chief information officers,” says Gary Beach, Publisher of CIO magazine. “This is a credit to our magazine’s editorial and circulation excellence, as well as the affinity we have built with readers over nearly 20 years.”
Study results also show CIO magazine is number one in composition for both readers planning to spend $500k+ in total expenditures over the next 12 months and for readers planning to spend $1million+ in total expenditures over the next 12 months.** Results also reveal that once again, CIO magazine readers have the largest median planned information technology (IT) budgets over the next 12 months, a 74% lead over the second ranking publication.**
Adds Michael Friedenberg, President and CEO of CXO Media, publisher of CIO magazine, “CIO magazine is clearly the #1 publication for CIOs and the marketers who want to reach the most powerful audience of IT purchasers and decision makers.”
*Job title = CIO/CTO/VP of MIS,IS, IT
** Ranking is among competitive set: Baseline, Business 2.0, BusinessWeek, Computer Shopper, Computerworld, Entrepreneur, eWeek, Fast Company, Forbes, Fortune, InformationWeek, InfoWorld, MacAddict, Macworld, Maximum PC, Network Computing, Network Magazine, Network World, PC Magazine, PC World, The Wall Street Journal and Wired.
About The Intelliquest Study
Millward Brown IntelliQuest’s Computer Industry Media Study (CIMS) has been described as one of the most important media buying and marketing tools for the technology industry. CIMS is the largest study of its kind to measure the media habits and buying patterns of people influencing technology purchases both in the workplace and in the home. It covers all sizes of business and all industries and is the only study to quantify the number of adults in the contiguous U.S. who are involved in influencing technology-related purchases. CIMS has been conducted on an annual basis since 1994.
About CIO Magazine
Launched in 1987, CIO magazine addresses issues vital to the success of chief information officers (CIOs) worldwide. The CIO portfolio includes a companion website (http://www.CIO.com), CIO Executive Programs and the CIO Executive Council™. CIO properties provide technology and business leaders with analysis and insight on information technology trends and a keen understanding of IT’s role in achieving business goals. The U.S. edition of the magazine and website are recipients of 140 awards to date, including two Grand Neals from the Jesse H. Neal National Business Journalism Awards and two Magazine of the Year awards from the National Society of Business Publication Editors. CIO magazine is published in more than a dozen countries, including Australia, Canada, China, France and Germany. CIO Executive Programs—a series of face-to-face conferences including CIO Perspectives® and the CIO 100 Awards & Symposium™—provide educational and networking opportunities for pre-qualified corporate and government leaders. The CIO Executive Council is a professional organization of CIOs created to achieve lasting change in critical industry, academic, media and governmental groups. CIO magazine, CIO.com, and CIO Executive Programs, and the CIO Executive Council are produced by International Data Group’s award-winning business unit: CXO Media Inc.
About CXO Media Inc.
CXO Media Inc. produces award-winning media properties and executive programs for corporate officers who use technology to thrive and prosper in this new era of business, including CIO and CSO magazines and websites and the CIO Executive Council. CXO Media is a subsidiary of International Data Group (IDG), the world's leading technology media, research and event company. A privately-held company, IDG publishes more than 300 magazines and newspapers including Bio-IT World, CIO, CSO, Computerworld, GamePro, InfoWorld, Network World, and PC World. The company features the largest network of technology-specific websites with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide including LinuxWorld Conference & Expo®, Macworld Conference & Expo®, DEMO®, and IDC Directions. IDC provides global market research and advice through offices in 50 countries. Company information is available at http://www.idg.com.