IDG’s CIO Magazine Tops Competition in CIO Coverage, Composition & Budget

FRAMINGHAM, MA – JUNE 11, 2007 – New study results show IDG's CIO magazine ranks number one of all 80+ publications measured in coverage and composition of CIOs and CTOs across all size companies (see table below). According to the newly released Spring IntelliQuest CIMS 2007 Business Influencer Study, CIO magazine also ranks number one — for the third consecutive year — in its composition of CIOs, CTOs and VPs of MIS, IS and IT.

Audience % Coverage (Rank) % Composition



CIO magazine 77,000 29.5 (1) 15.7 (1)


Baseline 24,000 9.3 (18) 14.7 (2)


eWeek 51,000 19.4 (6) 7.8 (5)


InformationWeek 70,000 26.6 (2) 7.7 (6)


Network Computing 62,000 23.7 (3) 7.2 (7)


Rank among CIO/CTO of MIS,IS,IT (262,000 total audience)

In addition, CIO magazine ranks number one in average IT spending (chart below). The publication also leads its competitive set(a) for average planned IT expenditures in the following major product categories: Desktop PCs/workstations, Notebook/Tablet PCs, Palmtop/PDAs, Servers, Operating Systems, Storage/backup products, Networking products and Services & support:

Mean IT Spending 2007

Total Study Average $ 104,626


CIO magazine $ 1,119,387


Baseline $ 1,027,054


eWeek $ 494,944


InformationWeek $ 657,884


Network Computing $ 498,390


According to Michael Friedenberg, President and CEO of CXO Media, publisher of CIO magazine, "These outstanding results are a reflection of the incredible editorial product being produced year after year, as well as the remarkable efforts in audience acquisition. On the cusp of our 20-year anniversary, it is great to see CIO magazine's leadership and continued ability to provide technology marketers with the most direct channel to the CIO community."

(a) Ranking is among competitive set: Baseline, BusinessWeek, eWeek, Forbes, Fortune, InformationWeek,, Network Computing ,and The Wall Street Journal.


Millward Brown IntelliQuest's Computer Industry Media Study (CIMS) has been described as one of the most important media buying and marketing tools for the technology industry. CIMS is the largest study of its kind to measure the media habits and buying patterns of people influencing technology purchases both in the workplace and in the home. It covers all sizes of business and all industries and is the only study to quantify the number of adults in the contiguous U.S. who are involved in influencing technology-related purchases. CIMS fields year-round and is released twice annually, in the spring and the fall.

About CIO:

Produced by CXO Media, the CIO portfolio includes, CIO magazine (launched in 1987), CIO Executive Programs and the CIO Executive Council. CIO properties provide technology and business leaders with analysis and insight on information technology trends and a keen understanding of IT's role in achieving business goals. The U.S. edition of the magazine and website are recipients of 140 awards to date, including two Grand Neals from the Jesse H. Neal National Business Journalism Awards and two Magazine of the Year awards from the National Society of Business Publication Editors. CIO magazine is published in more than a dozen countries, including Australia, Canada, China, France and Germany. CIO Executive Programs–a series of face-to-face conferences including CIO Perspectives(R) and the CIO 100 Awards & Symposium(TM)–provide educational and networking opportunities for pre-qualified corporate and government leaders. The CIO Executive Council is a professional organization of CIOs created to achieve lasting change in critical industry, academic, media and governmental groups. CXO Media is a subsidiary of International Data Group (IDG), the world's leading technology media, research and event company. Company information is available at .


Recent News

I want to learn more about IDG