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09/12/2006

IDG’s InfoWorld Hosts IT Video Marketing Breakfast on September 26 in New York City

SAN FRANCISCO, CA – SEPTEMBER 12, 2006 – IDG's InfoWorld, the leading integrated media brand for IT solutions management, today announced a breakfast discussion about using video and other multimedia techniques for technology marketing. The event takes place on September 26, 2006 at the Roosevelt Hotel, located at Madison Avenue & 45th Street in New York City, from 8:00 am to 10:00 am EST. InfoWorld's previous technology marketing breakfast about podcasting in New York City was a standing-room-only event. InfoWorld's breakfast is open at no charge to technology marketers and agencies developing, executing, or investigating programs utilizing video for technology marketing. Space is limited and registrations are subject to InfoWorld approval. Sign up now at: http://www.infoworld.com/4499

Attendees will gain expertise on several topics relevant to video marketing to IT, including:

— Recent primary research from InfoWorld on video consumption trends among IT decision makers

— Tips for developing video content that connects with your target audience

— Measurement techniques and new tools/metrics used to determine ROI

— Ideas on improving the listening and viewing experience

— Evaluating communications potential and coverage

— Analytical tools used to fuse video results with other emerging content technologies, like podcasting

Experts participating in panel discussions at the InfoWorld breakfast include (listed alphabetically):

Bill Reinstein, CEO, Accela Communications; Tim Napoleon, Product Director, Media and Entertainment, Akamai Technologies; Mike Gorden, Co – Founder and Chief Strategy Officer, Limelight Networks; Tom Masotto, Vice President of Business Development, ON24; Karen Sullivan, Media Director, Ogilvy and Mather; Kyle Sherwin, Vice President & Group Media Director, Universal McCann Interactive.

"InfoWorld's multimedia approach utilizes a series of editorially driven audio and video programs as the centerpiece of an integrated communications initiative that distributes similar content via Weblogs, RSS feeds, mobile phones, relevant sections on InfoWorld.com, and targeted e-mail newsletters," said Paul Calento, InfoWorld's vice president of marketing. "This is only one approach, and the InfoWorld breakfast event aims to share best practices and ultimately improve the way we all utilize digital media and build future communications programs."

InfoWorld's technology marketing breakfast is co-located with the brand's inaugural Virtualization Executive Forum conference (separate registration required), focused on helping IT solutions management demystify the path to successful virtualization of the enterprise. InfoWorld's multi-dimensional communications program focuses on the benefits of various virtualization approaches, including server, hardware-assisted, storage, application, and desktop virtualization. InfoWorld also identifies benefits of linking these different technologies as part of an 'enterprise virtualization' infrastructure. Cost to attend InfoWorld's Virtualization Executive Forum is $895, with InfoWorld subscriber and early registration discounts available. Register now at: http://VirtExecForum.com/register .

About InfoWorld Media Group

InfoWorld Media Group helps IT solutions management choose the right technology, within the context of a cohesive strategy, for business impact at their organizations. Rather than merely covering the enterprise technology market, InfoWorld identifies and promotes emerging technology segments that add unique value for the organizations that implement them, as well as the vendors that provide those solutions. Using an integrated communications approach including online, events, a weekly print publication, research, and a continued investment in an independent Test Center, InfoWorld analysts and editors provide both hands-on analysis and evaluation, as well as expert commentary on issues surrounding emerging technologies and products. Visit InfoWorld at http://www.infoworld.com .

About IDG

International Data Group (IDG) is the world's leading technology media, events, and research company. IDG publishes more than 300 magazines and newspapers in 85 countries including CIO, CSO, Computerworld, GamePro, InfoWorld, Macworld, Network World, and PC World. IDG's online network includes more than 400 Web sites spanning business technology, consumer technology, digital entertainment, and gaming worldwide. IDG is a leading producer of more than 170 technology-related events including LinuxWorld Conference & Expo, Macworld Conference & Expo, DEMO, and IDC Directions. IDC, a subsidiary of IDG, is the premier global provider of market intelligence, advisory services, and events. Over 850 IDC analysts in 50 countries provide global, regional, and local expertise on technology and industry opportunities and trends. Additional information about IDG, a privately held company, is available at www.idg.com .

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