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05/11/2006

IDG’s InfoWorld Hosts Podcasting Breakfast on May 16 in New York City

SAN FRANCISCO, CA – MAY 11, 2006 – IDG's InfoWorld, the leading integrated media brand for IT solutions management, today announced a technology marketing breakfast discussion on podcasting best practices. The event takes place on May 16 at the Roosevelt Hotel, located at Madison Avenue & 45th Street in New York City, from 8:15 am to 10:00 am ET. InfoWorld's breakfast event is open at no charge to technology marketers and agencies developing, executing, or investigating marketing programs utilizing podcasting. InfoWorld's technology marketing breakfast is co-located with the brand's successful SOA Executive Forum conference, the definitive event on service-oriented architecture, as well as IDG World Expo's Syndicate conference, the premier event for content syndication trends (separate paid registration required). Space is limited and registrations are subject to InfoWorld approval. Sign up now at: http://www.infoworld.com/3909 .

Attendees will gain expertise on several podcasting topics including:

— Tips for developing podcasts that connect with your target audience

— Measurement techniques and new tools/metrics used to determine ROI

— Ideas on improving the listening experience

— Evaluating communications potential and coverage

— Analytical tools used to fuse podcasting results with other emerging content technologies

Experts participating in panel discussions at the InfoWorld breakfast include (listed alphabetically):

— John Federico, Senior Director of Business Development and General Manager, Podcasting Business Unit, Audible

— Matt Feinberg, SVP/Director of the Radio Group, Zenith Optimedia US

— Sean Finnegan, U.S. Director, Digital, OMD Digital

— Phil Juliano, Global VP of Branding and Corporate Communications, Novell

— Mary Kang, Associate Media Director, StarLink Worldwide

— Tom Masotto, Vice President of Business Development, On24

— Tim Napoleon, Product Line Director, Akamai Digital Media Solutions

— David Rittenhouse, Group Planning Director and Partner, Neo@Ogilvy

— Diane Williams, Product Manager for Custom Research, Arbitron

"InfoWorld's podcasting approach utilizes a series of editorially driven audio files as the centerpiece of an integrated communications initiative that distributes similar content via Weblogs, RSS feeds, mobile phones, relevant sections on InfoWorld.com, and targeted e-mail newsletters," said Paul Calento, InfoWorld's vice president of marketing. "This is only one approach, and the InfoWorld breakfast event aims to share best practices and ultimately improve the way we all utilize digital media and build future communications programs."

About InfoWorld Media Group

InfoWorld Media Group helps IT solutions management choose the right technology, within the context of a cohesive strategy, for business impact at their organizations. Rather than merely covering the enterprise technology market, InfoWorld identifies and promotes emerging technology segments that add unique value for the organizations that implement them, as well as the vendors that provide those solutions. Using an integrated communications approach including online, events, a weekly print publication, research, and a continued investment in an independent Test Center, InfoWorld analysts and editors provide both hands-on analysis and evaluation, as well as expert commentary on issues surrounding emerging technologies and products. Visit InfoWorld at http://www.infoworld.com .

About IDG

International Data Group (IDG) is the world's leading technology media, events, and research company. IDG publishes more than 300 magazines and newspapers in 85 countries including CIO, CSO, Computerworld, GamePro, InfoWorld, Macworld, Network World, and PC World. IDG's online network includes more than 400 Web sites spanning business technology, consumer technology, digital entertainment, and gaming worldwide. IDG is a leading producer of more than 170 technology-related events including LinuxWorld Conference & Expo, Macworld Conference & Expo, DEMO, and IDC Directions. IDC, a subsidiary of IDG, is the premier global provider of market intelligence, advisory services, and events. Over 850 IDC analysts in 50 countries provide global, regional, and local expertise on technology and industry opportunities and trends. Additional information about IDG, a privately held company, is available at www.idg.com .

All product and company names are trademarks of their respective companies.

InfoWorld Media Group Paul Calento, 415-978-3212 paul_calento@infoworld.com

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