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04/28/2003

IDG’S InfoWorld Redesigns Magazine to Deliver More of Its Award-Winning Content

SAN FRANCISCO, CA – APRIL 28, 2003 – InfoWorld Media Group, responsible for delivering award-winning technology and product news, analysis, and strategic insight to technology decision makers for more than 25 years, today shed its tabloid format and became a weekly magazine. InfoWorld's April 28th issue features the "10-Gig Slugfest" cover story, our real-world test of 10GbE switches, an InfoWorld Test Center exclusive. With the new magazine format, InfoWorld is expanding its renowned coverage to provide the kind of in-depth content that helps senior-level technology professionals make the right technology strategy and buying decisions.

 

The San Francisco-based magazine has been redesigned to highlight its product and technology coverage. More editorial pages will be dedicated to in-depth analyses such as the Special Series: Microsoft Next, which won InfoWorld a prestigious Maggie Award at "The Folio: West Show" last week. The magazine will showcase detailed cover stories and special reports in the feature section, expanded reviews and on-site product evaluations, more in-depth technology news, and better photos, infographics, diagrams, and charts to help clearly explain complex products and technologies. The publication will also continue to highlight its influential columnists, who engage readers with lively, insightful coverage on IT trends, emerging technologies, standards disputes, and more.

"The new design gives us the freedom to provide more of the high-quality editorial that distinguishes InfoWorld, and to do so in a high-impact magazine format," says Kevin McKean, InfoWorld Media Group's editorial director and CEO. "We're helping today's technologists make critical decisions by evaluating new products, services, and technologies, and keeping them abreast of strategic developments that will define IT tomorrow."

Cover Story – 10-Gig Slugfest: First Real-World Test of 10 Gigabit Ethernet Switches 0

In the April 28 issue of InfoWorld magazine, InfoWorld's Test Center celebrates its 15th year of operation with a detailed, real-world test of 10 GbE switches from Foundry and Force 10. The Test Center created a live enterprise scenario at the University of Hawaii's Advanced Network Computing Lab, using actual traffic patterns from the 30,000-node university network to drive the bed. The test network contained core and edge switches, clients and servers, a variety of application layer payloads, real requests, and real responses – producing results that revealed how the switches perform when faced with real-life demand.

"With 15 years of testing experience, the InfoWorld Test Center is unsurpassed among enterprise IT magazines for this kind of evaluation," says Chad Dickerson, InfoWorld Media Group's chief technology officer and a columnist in InfoWorld magazine. "We act as the reader's advocate by building scenarios that yield the real information that technologists need to make decisions."

InfoWorld Magazine – Get Technology Right

The magazine's editorial structure has been reorganized into the following sections:

TechWatch: This section, which leads the magazine, keeps readers informed on the latest in products, services, and technologies, going behind the headlines to reveal the story-behind-the-story.

Test Center: Here readers will find hands-on product evaluations, comparisons, and reviews that help them make complex technology buying decisions.

Features: This section is for the cover story and in-depth pieces on technology strategy, products, and services.

Opinions: InfoWorld's industry-leading columnists epitomize the far-sighted strategic focus of the InfoWorld reader.

About InfoWorld Media Group

For 25 years, InfoWorld Media Group has provided cutting-edge coverage and evaluation of IT products and services for technology experts in senior management. Through integrated channels including print, online, and events, InfoWorld reaches the most influential senior-level information technologists – those who drive their enterprises' strategies and technology purchases. Powered by a continued investment in an independent Test Center, InfoWorld analysts and editors provide both hands-on analysis and evaluation, as well as expert commentary on issues surrounding emerging technologies and products.

About IDG

InfoWorld is a division of IDG, the world's leading technology media, research, and event company. IDG publishes more than 300 magazines and newspapers and offers online users the largest network of technology-specific sites around the world through IDG.net (www.), which comprises more than 330 targeted Web sites in 80 countries. IDG is also a leading producer of 168 computer-related events worldwide, and IDG's research company, IDC, provides global market intelligence and advice through 51 offices in 43 countries worldwide. Company information is available at www.idg.com

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