IDG’s Network World Launches “Lite” Marketing Newsletter
FRAMINGHAM, Mass. (August 19, 1996) — Reinforcing its brand in the media
community, Network World today launched "Network World Lite," a new monthly
newsletter dedicated to serving high-tech marketing professionals involved
in the network market.
The editorial mission of Network World Lite is to provide the
latest news and analysis on the network industry in a quick and easy to
read format, minus all the technical jargon.
"Network World Lite is a resource for marketers who want to keep
current with major industry trends and developments to help shape their
marketing efforts in the network market," said Virginia Lehr, Director of
Marketing, Network World.
Heralded as a "must read" for high-tech marketing professionals,
Network World Lite each month delivers valuable market information,
insightful excerpts from stories and news articles published in Network
World, helpful marketing tips and market research .
The monthly section line-up for Network World Lite includes
"Fundamentals," a key network technology defined; "Out of Site," Network
World Lite's hot marketing site of the month; "Spotlight," a monthly
section highlighting a key network technology or trend; and feature
articles ranging from how to work with trade press and industry analysts,
to how to market network products and services effectively on the Web.
Network World Lite is available free, with a current distribution
of more than 5,000 marketing professionals nationwide. For more
information, contact Heidi Creighton at 508-820-7528 or email
Network World, an International Data Group (IDG) newsweekly, is
shaping the future of network computing in the enterprise. Through its
publishing, education, software and online products and services, Network
World empowers Network IS professionals with the knowledge to deliver the
open applications and infrastructure required to meet their evolving