IDG’s Network World Publishes its First Annual Electronic Commerce Issue

FRAMINGHAM, Mass. – February 26, 1999 – Electronic commerce over the Internet is exploding, and the pressure for companies to sell their wares online is growing faster every day. But should Network IS professionals tackle the task themselves, or should they outsource the entire project? And to who? What tools are available? Are off-the-shelf products up to the task, or is customization necessary? What about design? And security?

Network World addresses these technical and business challenges in its first annual Electronic Commerce Issue, which can guide Network IS professionals through the complexities of designing, building and managing their networks and Web applications to effectively do business online over the Internet.

"This edition of The Electronic Commerce Issue focuses primarily on issues related to conducting business-to-business e-commerce — a market that even conservative research firms say will reach hundreds of billions of dollars within the next few years," said Beth Schultz, Network World’s executive editor for the Signature Series. "The issue is chock-full of guidance and advice for network executives who are either just beginning their e-commerce endeavors or plotting their next moves in this ever-changing world."

Top features in the issue discuss how to determine whether to build or outsource an e-commerce site, what are ten surefire ways to bomb in e-commerce, does Microsoft’s [NASDAQ: MSFT] Site Server 3.0 Commerce Edition have the muscle to compete, and what do companies do with their existing 800 number call centers? Network World also presents a sticky management dilemma to top e-commerce pros and asks the experts to offer technical, business and legal advice to get a fictional e-commerce program on track.

Part of The Electronic Commerce Issue is Network World’s first annual E-Comm Innovator Award. This year’s honor goes to Milacron, Inc. (, a $1.6 billion metalworking products company based in Cincinnati, Ohio. Milacron [NYSE: MZ] won for it’s e-commerce site, which the company launched in January after more than a year of planning, research and development. After evaluating 20 e-commerce vendors to partner with, Milacron chose Open Market, Inc [NASDAQ: OMKT] in Burlington, Mass. to implement the back end infrastructure and GlobalLink New Media in Bloomfield, Mich. to develop the front end.

" is a sophisticated, yet friendly, site that opens a new customer base and revenue opportunity for Milacron," wrote Schultz in the in-depth case study of the company’s e-commerce initiative. Aside from detailing the technical architecture of the, Network World editors said Milacron was honored because the company:

· Uses the site to reach new customers online.

· Is the first metalworking company to sell and provide service to small machine shops via the Internet.

· Combined an e-commerce initiative with a nationwide rollout of tool trucks that go shop to shop

· Empowered the e-commerce team to make decisions without executive oversight

· Designed a seven-figure budget for the project and grew it as needed.

· Offers e-coupons as a customer incentive for buying online.

· Pays commissions to sales force for orders placed over the Web.

The discussion of e-commerce expands online at Network World Fusion ( with more original content and with links to recent Network World e-commerce features. The special e-commerce section of Fusion is a comprehensive guide to doing business online, offering Network IS professionals case studies, online primers and tutorials, and e-commerce tools for download and evaluation. Also, to discuss the topic of implementing e-commerce strategies, Network World Fusion is currently holding an online forum with a panel of top e-commerce experts including, Geoff Baird, principal, Metamor Technologies; Amelia Boss, professor of law at Temple University School of Law; and Steve Mucchetti, COO of Scient Corp.

Network World’s Electronic Commerce Issue is the second publication of Network World’s recently-launched Signature Series, an innovative series of six special issues published approximately every two months. The issues are designed to explore the most important issues facing Network IS professionals, the people directly responsible for designing, building and managing enterprisewide computer networks. The six special issues are The Power Issue, The Electronic Commerce Issue, The Network World 200 Issue, The You Issue, The Buzz Issue, and The Best Issue.

Network World: The Leader in Network Knowledge

Network World, Inc. is shaping the future of enterprise network computing through its print publication, Network World, its registered and audited Web site, Network World Fusion (, and its educational seminars and events nationwide. Network World, Inc. empowers Network IS professionals with the knowledge required to meet their evolving business needs.

About International Data Group

Network World, Inc., is a division of IDG, the world’s leading IT media, research and exposition company. IDG publishes more than 290 computer magazines and newspapers and 700 book titles and offers online users the largest network of technology-specific sites around the world through (, which comprises more than 225 targeted Web sites in 55 countries. IDG is also a leading producer of 168 computer-related expositions worldwide, and provides IT market analysis through 49 offices in 42 countries worldwide. Company information is available at


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