IDG’s New Pipeline Activator Aims to Get Sales Timing Right
IDG last week introduced Pipeline Activator, a global subscription-based service pinpointing verified projects and active sales prospects for those selling to enterprise IT.
Pipeline Activator, the latest addition to IDG’s ABM360 suite of account-based marketing services, provides sales and marketing teams with detailed insights on target companies actively researching products and services for purchase.
IDG identifies and validates nearly 250,000 active projects a year across companies worldwide. It collects data from digital content interactions, demand generation and events.
The company has more than 700,000 line of business and IT decision makers from the Forbes Global 2000 in its database.
“I treat Pipeline Activator as an ongoing stream of relevant and recent data signals,” said Ray Wang, principal analyst at Constellation Research.