IDG’S PC World Attracts the Most Internet Buyers of Any Measured Computer Or Business Publication

SAN FRANCISCO, CA – MAY 24, 2000 – Released this week, the Spring 2000 Mediamark Research Inc. (MRI) Survey of American Consumers shows PC World jumped to another all-time readership high of more than 6.5 million. In addition, PC World led all measured computer and business publications in reach to managers who bought computer products for business, business computer product buyers in general, and readers who made recent purchases via the Internet.

In fact, PC World grew nearly twice as fast as PC Magazine in reach to online buyers over the previous year, and among all measured computer and business print media, delivered the highest concentration of this important audience of purchasers.

Any Internet/Online Percent Change Percent

Purchase in Past Spring '99 vs. Composition

30 Days (000) Spring '00

PC WORLD 2,387 65% 36%

PC Magazine 2,356 37% 35%

Business Week 1,114 38% 26%

Fortune 1,081 78% 29%

Wall Street Journal 1,006 60% 28%

"PC World's award-winning editorial continues to give it the competitive edge," said Bob Ostrow, publisher of PC World. "The publication's long-term position of serving the informational needs of PC-proficient managers successfully attracts more management-level computer product buyers than competitive media. Because these managers tend to be very Web-savvy, PC World appeals to a growing audience of active Internet purchasers, as well. For high-tech marketers searching for broad reach to buyers, PC World is clearly the best choice."

At more than 1.5 million, PC World leads the market in reach to managers who bought computer products for business-growing more than 7% year to year, while PC Magazine declined by nearly 10% to 1.4 million in this influential segment. Spring 2000 MRI also reports PC World has the highest composition of management-level computer product purchasers.

Among measured computer and business titles, PC World also reaches the most business computer product purchasers in general, and it offers the greatest proportion of these buyers in its audience mix.

Bought Computer Percent Change Percent

Products for Spring '99 vs. Composition

Business (000) Spring '00

PC WORLD 1,895 7% 29%

PC Magazine 1,859 (2%) 28%

Business Week 1,096 8% 26%

Fortune 893 8% 24%

Wall Street Journal 870 6% 24%

Finally, as a result of the popularity of PC World's product reviews and monthly Top 100 rankings of computer products, the publication expanded nearly 29% year to year in reach to MIS professionals overall, surging past PC Magazine — which fell by more than 8%. "Within enterprises, IT professionals collaborate with management to decide what gets bought," continued Ostrow. "Both buying groups are integral to the purchase process, and this new MRI research confirms PC World reaches more of both groups than any measured print media alternative."

PC World Communications, Inc. is the publisher of PC World ( and WebShopper ( and is a subsidiary of IDG, the world's leading IT media, research and exposition company. The winner of the 1999 and 2000 Grand Neal Award for editorial excellence, PC World is the world's largest computer publication with a circulation rate base of 1.25 million. With more than 1.2 million unique visitors per month (Media Metrix, April 2000), is a leading online resource for PC-product buyers and users. IDG publishes more than 300 computer magazines and newspapers and 4,000 book titles in 80 countries and offers online users the largest network of technology-specific sites around the world through ( ), which comprises more than 270 targeted Web sites in 70 countries. IDG is also a leading producer of 168 computer-related expositions in 35 countries, and research arm International Data Corporation (IDC) provides computer industry research and analysis through 50 offices in 43 countries worldwide. Company information is available at


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