IDG’s PC World Launches “Spam Watch ” To Help Manage Unsolicited e-mail
SAN FRANCISCO, CA – SEPTEMBER 8, 2003 – Today, PCWorld.com released Spam Watch (http://spamwatch.pcworld.com), a new section of the web site dedicated to the latest news, tips and tools in the war against online junk mail. PC World Spam Watch also features "Spam Slayer,” an exclusive weekly column, the Top 5 Anti-Spam Downloads with the hottest freeware and shareware to help stop spam, and the latest information on legislation opposing unwanted e-mail.
"PC World and PCWorld.com are devoted to helping our readers and visitors work efficiently, both in the office and at home," said Harry McCracken, editor of PC World. "Spam is a growing problem and Spam Watch functions as a one-stop shop, providing the most up-to-date information on unsolicited e-mail, how to combat it, and tools for fighting it." McCracken recently served as a panelist for "Can We Stop Spam?," sponsored by the Hillside Club in Berkeley, CA.
PC World Spam Watch includes original content and articles from sister IDG web sites Computerworld.com, InfoWorld.com, MacCentral.com, and NetworkWorld.com, as well as the IDG News Service. Reader mail sent to email@example.com will be addressed in a segment of the "Spam Slayer" column.
As testament to how pervasive this situation is, an entire sector of the software industry has developed to conquer the burgeoning spam problem. Generally defined as "unwanted, unsolicited e-mail messages," spam is taking a toll on corporate America with an estimated loss in productivity averaging $874 per employee per year1. It's also becoming more irritating: 64% of adults online find spam "very annoying," and 79% support outlawing spam outright2.
"Spam is more than just a nuisance in your in-box," stated Ramon "Bud" McLeod, editor of PCWorld.com. "Some unsolicited e-mail include images unfit for children, while others contain misleading or even fraudulent information."
PC World's spam coverage, both in print and online, continues a long tradition of service journalism, staying true to its editorial mission of providing technology advice readers can trust. Recent articles about online junk mail include"Uncle Sam vs. Spam" (find.pcworld.com/37925) from the August 2003 issue which detailed the current legislation attempting to end unsolicited commercial e-mail and a PCWorld.com exclusive, "Sobig May Be Working for Spammers" (find.pcworld.com/37928), revealing how spammers intentionally used the "worm" virus to attack anti-spam sites.
Earlier this year, PC World and PCWorld.com won three national American Society of Business Publication Editors awards for editorial, online and design excellence. PCWorld.com also received two 2003 Maggie Awards from the Western Publications Association for "Best Online Publication" and "Best Online Publication Homepage Design" for the third straight year.
1 Nucleus Research: "Spam: The Silent ROI Killer," 2003
2 The Harris Poll, conducted by Harris Interactive, May – June 2003
PC World Communications, Inc. is the publisher of PC World and PCWorld.com (www.pcworld.com) and is a subsidiary of IDG, the world's leading technology media, research and event company. The winner of the 2002 Folio: Editorial Excellence Award, PC World is the world's most widely-read computer publication with a readership of nearly 6.3 million (MRI, Spring 2003). With an average of 1.8 million unique visitors per month (Nielsen//NetRatings, May – July 2003; U.S. only), PCWorld.com is a leading online resource for PC-product buyers and users. IDG publishes more than 300 magazines and newspapers and offers online users the largest network of technology-specific sites around the world through IDG.net (www.idg.net), which comprises more than 330 targeted Web sites in 80 countries. IDG is also a leading producer of 168 computer-related events worldwide, and IDG's research company, IDC, provides global market intelligence and advice through 51 offices in 43 countries worldwide. Company information is available at www.idg.com.