IDG’s Solutions Integrator Breaks All Previous Ad Page Records
SAN MATEO, CA, August 21, 1998,– IDG’s Solutions Integrator magazine, the authoritative source of information for enterprise resellers, today announced that its August issue surpassed all previous issues in number of ad pages and overall folio. Ad pages were up over 40% from five months ago with a total issue folio of 120 pages.
"The tremendous momentum we’re experiencing is testament to where the market is headed," said Solutions Integrator CEO Keith Newman. "Because of IDG’s success in the enterprise space with leading publications like Computerworld, InfoWorld, Network World, and CIO, we have the background and acumen to spot new trends in this area. We realized the trend of the enterprise reseller over two years ago. This foresight resulted in the launch of Solutions Integrator last November to fill a gap in the information needs of this unique community of resellers." Newman added.
The enterprise reseller has emerged as a prominent force in the channel as more and more middle market companies (100 – 1000 employees) and divisions of Fortune 500 companies adopt enterprise-class technology to run their business. In order to serve this growing market, traditional VARs and resellers have had to realign their practices in order to take advantage of the opportunities that exist in this market. An increasing number of high tech vendors are now turning to this opportunity-rich middle market as the next logical area of growth for their companies.
Advertisers are seeing that the enterprise reseller audience is turning to Solutions Integrator as a trusted resource and as a result, are signing on with us as partners to reach this growing enterprise channel that serves the middle market.
"The enterprise, and enterprise-class technologies for the middle market, is where the future lies for solutions integrators. It’s where the best paying customers are and where the return on investment–for both products and services–is the greatest." said John Russell, vice president and editor-in-chief. "Solutions Integrator is dedicated to helping its audience understand and manage the changing dynamics that affect their businesses."
Readers agree. Jim Kavanaugh, President & CEO of World Wide Technology, Inc. (WWT), a $135 million systems integrator in St. Louis, MO, is a subscriber to Solutions Integrator and a great supporter of its efforts. WWT is focused on providing middle market customers a competitive advantage through enterprise Internet technology solutions supplemented by E-commerce, Imaging & Document Management, Oracle ERP Applications, Database & Tools, Networking, Telecommunications and Conversion Services. WWT’s goal is to build "globally networked business solutions" for their customers. "I feel Solutions Integrator is committed to informing and educating the middle market about these types of enterprise solutions through their editorial product," said Kavanaugh.
Based in San Mateo, CA, Solutions Integrator debuted in November 1997 at Comdex Fall. It reaches 90,000 enterprise resellers whose primary business is providing complex IT solutions to middle market companies and divisions of Fortune 500 companies. The magazine covers complex technology integration issues including technology assessment and implementation, IT buying practices and plans, business strategies, vendor technology roadmaps and vertical industry opportunities.
"Solutions Integrator is the first and only publication to serve the needs of this unique community. Our focused editorial content will help solutions integrators manage and grow their business in the new enterprise market," said John Russell.
In addition to Solutions Integrator, IDG currently publishes 24 channel publications in 21 countries, serves enterprise resellers through trade shows such as Internet Commerce Expo (ICE) and provides channel-focused research services through its global research arm International Data Corp. (IDC). Solutions Integrator’s web site designed specifically for the technology marketing community can be found at www.solutionsintegrator.com.
Headquartered in Boston, International Data Group (IDG) informs more people worldwide about information technology than any other company in the world. With annual revenues of $2.05 billion, IDG is the leading global provider of IT media, research, conferences and expositions. IDG publishes more than 290 computer newspapers and magazines and 700 book titles in 75 countries, led by the Computerworld/InfoWorld, Macworld, Network World, PC World, Channel World, and …For Dummies global product lines. IDG offers online users the largest network of technology-specific sites around the world through IDG.net (http://www.idg.net), which comprises more than 225 targeted Web sites in 55 countries. IDG is also a leading producer of 168 computer-related expositions in 35 countries, and research arm International Data Corporation (IDC) provides computer industry research and analysis through 49 offices in 41 countries worldwide. Company information is available at https://www.idg.com.