Independent Developer Pavilion Launches at Macworld 2010 ; New Pavilion Provides Enhanced Distribution Opportunities for Independent Mac Developers; Showcases Undiscovered Products to Attendees

FRAMINGHAM, Mass. – June 30, 2009 – The Independent Developer Pavilion, a show floor area dedicated exclusively to independent Mac software developers, is launching at Macworld 2010, IDG World Expo announced today. Companies participating in this new Pavilion have the opportunity to play a featured role at Macworld by taking part in a branded show floor area that drives interest in their latest innovations. The Independent Developer Pavilion helps developers boost their businesses by raising their visibility with key audiences like media, retailers, consumers and potential investors, at the annual event focused exclusively on Apple products.

“The new Macworld 2010 Independent Developer Pavilion presents the world of innovation that Indie Developers are creating for Apple product users,” said Paul Kent, Macworld General Manager and Vice President at IDG World Expo, producer of the event. “The number one reason attendees tell us they come to Macworld is to discover new products, so we’re pleased to offer developers a new efficient, turnkey opportunity to come to Macworld and get in front of the largest and most influential audience of Apple product users to showcase their solutions.”

For 25 years, Macworld has been the premier platform for new companies to showcase their products and a forum for up-and-coming developers to introduce their products to the most enthusiastic audience of Apple product users in the world. Macworld is the only technology industry event to offer developers the opportunity for maximum attention in an environment focused on their core audience – the Apple user community. Macworld is the world’s premier event focused solely on the Apple products platform and is scheduled to take place February 9 – 13, 2010, at the Moscone Center in San Francisco.

To be a part of the Independent Developer Pavilion, please visit http://macworldexpo.com/indie[http://macworldexpo.com/indie]. Spaces are now available online and all packages include a turnkey kiosk with customizable branding. Please note that space is limited and availability is on a first come, first served basis.

About Macworld

Macworld 2010 is a five-day event that educates, entertains and immerses attendees in the Apple products community. A comprehensive expo hall offers access to hundreds of Mac products and services, paired with expert advice, demonstrations and instruction. Macworld conference programs feature industry leading minds, presenting cutting edge product training on the topics attendees most want to see. From Mac Power Users to creative professionals to first-time users to Enterprise computing professionals, Macworld has the conference content, special presentations and exhibit hall attractions that create what has been called “Mecca for Mac Users”.

About IDG World Expo

IDG World Expo (www.idgworldexpo.com[http://www.idgworldexpo.com]) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo's portfolio of conferences and events includes Macworld®, Electronic Entertainment Expo® (E3 Expo®), Next Generation Data Center™ (NGDC™), OpenSource World™ and CloudWorld™. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.

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