InfoWorld to Focus Exclusively on Online and Events
BOSTON, MA – MARCH 26, 2007 – International Data Group (IDG), the leading IT media company, announces a strategic decision as part of its transformation to a web-centric company. InfoWorld’s last print edition is April 2, 2007, as the brand focuses its resources on its fast-growing online and events businesses, including InfoWorld.com, the Open Source Business Conference (OSBC), SOA Executive Forum, and Virtualization Executive Forum. Unique visitor traffic at infoworld.com has increased 85 percent (February 2006 compared to February 2007), reflecting audience migration online, as well as strategic and ongoing investments in online content, product diversification, and audience development.
Approximately 10 employees, with print-related responsibilities, have been laid off at InfoWorld, which published its first issue in February 1980. InfoWorld continues to expand staffing in high-growth areas, including sales and online production.
“In the past two years, we have invested heavily to grow InfoWorld’s non-print business so today its revenue is predominantly from online and events,” said Bob Carrigan, president, IDG Communications. “While a weekly issue no longer made sense at InfoWorld, print remains in demand by readers and marketers at IDG’s other media brands.”
InfoWorld: An Online and Events Brand
InfoWorld has established itself as a leading media brand for decision makers involved in IT solutions management, including formulating strategy and implementing enterprise IT solutions. Marketers to IT solutions management prefer “the immediacy of online and intimacy of events that deliver definitive ROI,” according to Bob Ostrow, CEO, InfoWorld Media Group. InfoWorld, with its concentration on emerging technologies, has helped develop the Service-Oriented Architecture and Enterprise Virtualization markets with events and related editorial. Ostrow said: “For the past 24 months, InfoWorld has experienced tremendous growth in online and events by focusing on emerging areas of technology that our competition has either missed or ignored. Our audiences and marketers have expressed their preferences and it made sense for us to devote all our resources to what matters most to them, expanding our ‘market maker’ focus through online and events.”
InfoWorld.com offered blogs and podcasts for news and information before they became commonplace. It has also added video and IT Exec Connect, a peer networking community.
About International Data Group (IDG)
International Data Group (IDG) is the world's leading technology media, events, and research company. IDG publishes more than 300 magazines and newspapers in 85 countries including CIO, CSO, Computerworld, GamePro, InfoWorld, Macworld, Network World, and PC World. IDG’s online network includes more than 450 web sites spanning business technology, consumer technology, digital entertainment and gaming worldwide. IDG’s lead-generation service, IDG Connect, matches technology companies with an audience of engaged, high-quality IT professionals, influencers, and decision makers.
IDG is a leading producer of more than 750 technology-related events including LinuxWorld Conference & Expo, Macworld Conference & Expo, DEMO, and IDC Directions. IDC, a subsidiary of IDG, is the premier global provider of market intelligence, advisory services, and events. Over 850 IDC analysts in 50 countries provide global, regional, and local expertise on technology and industry opportunities and trends.
Additional information about IDG, a privately held company, is available at https://www.idg.com.