Intel Extreme Masters Global Challenge to Be Held at the E For All Expo in Los Angeles, October 3-5, 2008 ; World’s top eSports teams in Counter-Strike and World of Warcraft will compete for prize money and spot at the Intel Extreme Masters Global Finals at CeBIT 2009 934 words

FRAMINGHAM, MA & COLOGNE, GERMANY – September 9, 2008 – IDG World Expo and Turtle Entertainment announced today that the Intel Extreme Masters, the global league of eSports champions, will be held at the Entertainment for All Expo® (E for All®) in Los Angeles October 3-5, 2008. The world's top eSports teams in Counter-Strike 1.6 and World of Warcraft will compete for 80,000 USD prize money at the Global Challenge Los Angeles. The overall prize money of the Intel Extreme Masters season III is 750,000 USD, which is an all-time record for a global online league.

The Intel Extreme Masters, now in its third season, features nine live tournaments that are held at prominent technology and video game conventions throughout the globe, and are tied together by three continental eSports leagues. The leagues are held in Asia, Europe and the United States to find the best World of Warcraft and Counter-Strike teams on each continent. These teams will compete at the Continental Finals for their spot at the Intel Extreme Masters Global Finals at CeBIT 2009.

"The Intel Extreme Masters opens a new chapter in the global eSports industry. The best teams and players compete in leagues of champions and are presented at nine tournaments around the globe allowing fans to experience the live action of eSports tournament,” said Jens Hilgers, CEO of the Turtle Entertainment GmbH from Cologne, Germany. "E for All is the perfect location to present this exciting eSports action."

“The global eSports community is extremely important to us and to our attendees, so we are thrilled to host the Intel Extreme Masters at E for All this year,” said Mary Dolaher, Chief Executive Officer of IDG World Expo, the leading producer of world-class tradeshows and events around the globe. “We look forward to watching the eSports champions take the Counter-Strike and World of Warcraft competition to a whole new level and to providing everyone at E for All with even more excitement and competition at the event.”

The games at the Intel Extreme Masters are played on Dell Alienware Area-51 systems based on Intel Core™2 Extreme Processors. All events will feature free gaming areas where attendees can play gaming blockbusters on the latest Intel Processors: The Intel Core 2 Extreme in Notebooks or Desktops. Intel and Dell Alienware sponsor the global league of eSports champions. In addition to the title sponsorship of the Intel Extreme Masters, Intel supports the Intel Friday Night Games and the ESL European Nations Championship across Europe.

The IPTV station ESL TV and its global partners broadcast the matches of the Intel Extreme Masters III live. The IPTV Stream is available at: http://tv.esl.eu.

To view E for All Expo photos, please visit: www.flickr.com/photos/eforall/.

Turtle Entertainment GmbH

Turtle Entertainment was founded in 2000. The company quickly grew to be the European leader in the sector of electronic sports (eSports). The Electronic Sports League (ESL), operated by Turtle Entertainment, is active in 20 different countries worldwide. The league portal www.esl.eu reaches above one million unique visitors a month generated by more than 840,000 active members. Turtle Entertainment broadcasts ESL events via IPTV channel ESL TV since 2007. Turtle Entertainment has 140 employees and is located in Cologne, Germany. Turtle Entertainment owns the majority of the Chinese eSports league PGL (Pro Gamer League) since 2007. Important business partners of Turtle Entertainment are global corporations such as Intel, Volkswagen and adidas.

Further information is available at www.turtle-entertainment.de.

About Intel Corporation

Intel (NASDAQ: INTC), the world leader in silicon innovation, develops technologies, products and initiatives to continually advance how people work and live. Additional information about Intel is available at www.intel.com/pressroom and blogs.intel.com.

About E for All™ (www.EforAllExpo.com)

Produced by IDG World Expo, Entertainment for All™ Expo (E for All™) is North America’s premiere video game event. A celebration of video games and the people who play them, the event brings together the entire game community, from consumers and media, to publishers, developers and retailers. The Expo features exhibits from leading interactive entertainment companies that allow consumers to test and buy the newest video games and gadgets. In addition, E for All includes professional game tournaments, educational seminars, celebrity appearances, and much more. For more information, please visit www.eforallexpo.com. Companies interested in learning more about exhibit opportunities, please contact Richard Kazarian at (508) 424-4828, or email richard_kazarian@idg.com.

About IDG World Expo

IDG World Expo (www.idgworldexpo.com) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, peer-to-peer networking and one-stop comparison shopping. IDG World Expo's portfolio of conferences and events includes Entertainment For All™ (E For All™), E3 Media & Business Summit, GreenXchange Xpo™, LinuxWorld Conference & Expo®, Macworld Conference & Expo®, Next Generation Data Center™ (NGDC™) and REVEAL Los Angeles…The Fashion & Design Event™. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.

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