International Data Group Publications Extend their Reach to Technology Buyers and Influencers
BOSTON, MA – OCTOBER 22, 2003 – International Data Group (IDG) – the world's leading technology media company–scored impressive gains in the recently released Millward Brown IntelliQuest CIMS v.10.0 business influencer study. The combined, unduplicated reach of the IDG publications–CIO Magazine, Computerworld, InfoWorld, Macworld, Network World, and PC World–is more than eight million US business technology influencers, an increase of nearly 500,000 from last year's survey1. IDG leads its US competitors, Ziff Davis (4.6 million)2 and CMP (2.7 million)3, in total reach in the IntelliQuest CIMS v10 study.
IDG also leads Ziff Davis and CMP in reach to corporate IT professionals, the most powerful group of buyers of technology products and services. Nearly 1.4 million corporate IT influencers read one or more IDG publications4. With its IT enterprise media, IDG produces publications that are read by the largest number of senior IT executives5, as well as those with the largest technology budgets: professionals spending more than $500,000 a year on products and services6.
"The survey results are very impressive given the difficult economy," said Pat Kenealy, CEO of IDG. "The research shows that technology decision makers continue to rely on us to make buying decisions both for the office and home." Kenealy continued: "All six IDG publications grew their readership this year compared with 2002 and that's a testament to award-winning editorial coverage."
IDG Publications Highlights
Among the findings for IDG publications are the following:
CIO Magazine led all media surveyed in spending plans by its readers. The magazine's subscribers were the only readers from any publication to break the $1 million mark in IT spending for this year and CIO Magazine is at the top for spending plans next year.
Computerworld ranked number one in readership among its core segment as well as in reach to IT management in large companies which is its primary audience. Computerworld also had the best reach among purchasers in all of the major technology categories and came out on top of all of the scores related to reader affinity.
InfoWorld's average issue audience increased 12.5 percent, the largest percentage increase among its core segment. And, the weekly publication's average issue audience involved in approving or authorizing IT expenditures was 794,000.
Network World is ranked number one with the highest concentration of corporate IT and networking professionals. Network World also finished first or second among respondents who specify for purchase a broad range of hardware and software products.
PC World led all measured technology and business publications in average issue audience in both the business and home studies, at 4.3 million and 5.3 million, respectively. In addition, PC World's reach to the unduplicated, combined universe of business and home influencers grew 17 percent from last year to 7.1 million.
IDG is the world's leading technology media, research, and event company. IDG publishes more than 300 magazines and newspapers and offers online users the largest network of technology-specific sites around the world through IDG.net, which comprises more than 330 targeted Web sites in 80 countries. IDG is also a leading producer of 168 computer-related events worldwide, and IDG's research company, IDC, provides global market intelligence and advice through 51 offices in 43 countries. Company information is available at https://www.idg.com.
About Millward Brown IntelliQuest CIMS
The Millward Brown IntelliQuest CIMS study is the largest independent survey of its kind to assess IT purchase involvement and purchase plans, as well as media usage among a projected universe of 49.7 million "technology business influencers." The study measures readership of 85 print publications. A second study, released simultaneously by Millward Brown IntelliQuest, provides technology usage and purchase plans, as well as media usage among 81 million "home influencers."
Net Reach of Total Business Influencers based on 1x insertion in CIO Magazine, Computerworld, InfoWorld, Macworld, Network World, and PC World.
Net Reach of Total Business Influencers based on 1x insertion in eWeek and PC Magazine.
Net Reach of Total Business Influencers based on 1x insertion in InformationWeek, Network Computing, and Network Magazine.
IT Corporate Influencers = 64,702 (survey code)
Senior IT Executives = CIO/VP MIS, IS, IT = 64,766 (survey code)
Average spending for IT Corporate Influencers = 64,702 (survey code)