Press Earns TRUSTe Privacy Seal

SOUTHBOROUGH, MA – NOVEMBER 5, 2001 –, an online publisher of news, educational content and broadband interactive media for the IT community, today announced that it has earned the TRUSTe Privacy Seal. Today's announcement demonstrates that ITworld respects its customers by upholding the privacy protection guidelines pioneered by TRUSTe (


Exemplifying its commitment to consumer privacy and security, ITworld's Web site has passed TRUSTe's extensive evaluation of its privacy practices and will follow TRUSTe's stringent requirements of notice, choice, access, security and redress. Beginning immediately, ITworld will prominently display the TRUSTe Privacy Seal on its Web site. By clicking on the TRUSTe Privacy Seal, Web site visitors can easily review the details of the company's privacy and security policy. The TRUSTe Privacy Seal distinguishes ITworld as a responsible and trustworthy company invested in clearly communicating how the company's Web site handles personal information.

" maintains its commitment to delivering high-quality broadband programming, news and performance-based marketing programs for it's customers," said President and CEO Bill Reinstein. "The TRUSTe Privacy Seal further validates and intensifies our loyalty to protect their security and privacy."

The TRUSTe Privacy Seal is a symbol that signifies that a Web site has posted a privacy statement and, moreover, that the company's information gathering and dissemination practices address the elements of notice, choice, access, security and redress outlined in the Federal Trade Commission's Fair Information Practices. Specifically, TRUSTe's licensees agree to:

disclose their information gathering and dissemination practices,

give consumers choice – through opt-in or opt-out – to limit any secondary uses of their personal information,

provide consumers with access to their personal information to correct any inaccuracies, and

ensure that reasonable security mechanisms are being used to protect the data that is collected.

A cornerstone of the TRUSTe Privacy Seal Program is the ongoing monitoring and Watchdog Dispute Resolution mechanism. Through Web site audits and "seeding", TRUSTe regularly monitors its seal program participants to ensure the integrity of the privacy statement. In addition, TRUSTe provides consumers and organizations an effective method to build trust through the Watchdog Dispute Resolution mechanism, an easy-to-use service for consumers to resolve their privacy disputes.

"By becoming a TRUSTe licensee, ITworld gives its customers a clear signal that it is trustworthy and respects the privacy wishes of the people who visit its Web site," said Fran Maier, Executive Director of TRUSTe. "We are pleased to have ITworld as part of our distinguished roster of participants in the TRUSTe Privacy Seal program."

ITworld joins TRUSTe's worldwide licensee base of nearly 2,000 Web sites, with representation from virtually every vertical segment on the Internet.

About ( is an online publisher of news, educational content and broadband interactive media for the IT community. As a producer of daily IT news, dozens of topic specific newsletters, leading IT white papers, and a wide variety of webcast programs, ITworld delivers measurable, performance-based results for marketers by building customized lead generation programs around the distribution of content. At the core of lies the ITwebcast™ broadband interactive marketing platform; a suite of fully integrated production, hosting and audience development services that bring webcast marketing to a new level. Pioneering the next generation of IT information delivery, is changing the way you view IT. is a business unit of IDG (, the world's leading IT media, research, and exposition company.

About TRUSTe

TRUSTe is an independent, nonprofit organization dedicated to enabling individuals and organizations to establish trusting relationships based on respect for personal identity and information in the evolving networked world.

Founded in 1997, TRUSTe runs an award-winning global privacy seal program. The TRUSTe seal is currently displayed on all of the Internet's portal sites and has been rated as the most trust-invoking seal online. Since the summer of 1999, Nielsen//NetRatings has continuously rated TRUSTe as the most visible symbol on the Internet. Today, TRUSTe maintains the largest privacy seal program with nearly 2,000 Web sites certified throughout the world.

TRUSTe is based in San Jose, CA, with an office in Washington, DC. To learn more about protecting your privacy online, visit the TRUSTe Web site at




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