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10/17/2000

ITworld.com eNewsletter Product Reaches 400,000 Unique Subscribers

SOUTHBOROUGH, MA — OCTOBER 17, 2000 — ITworld.com, the premier IT problem-solving network(TM), announced today that its email newsletter subscriber base has reached 400,000 unique readers, with total readership topping 750,000 and 38 original newsletter titles. Since its launch early this year, ITworld.com has become a leading information resource for enterprise IT professionals.

 

ITworld.com's email newsletters cover the hottest areas in the IT industry including application development, IS/IT management, Java, Linux, UNIX, networking, security, systems management, Web development and eCommerce. Each email newsletter offers the latest news, commentary, practical tips and technology updates from topic experts in the field as well as at ITworld.com editors. Some recent titles launched include International Data Corporation's IT Forecaster, ASP Tutor, ITcareers This Week, UNIX System Administration, Windows 2000 This Week and HTML Tutor.

ITworld.com's eNewsletter service enables IT advertisers and recruiters to place specific product information and career opportunities into newsletters that target very segmented audiences. For example, the new IT Job Spot(TM) allows IT recruiters to reach the "passive job seeker," considered by industry recruiters as the most coveted of candidates. Each newsletter is an "opt-in" service where subscribers request newsletters on the topics they choose. As a result, advertisers and recruiters avoid sending unwanted email and spamming a target audience. Additionally, advertorial content is presented alongside valuable editorial content, lending additional credibility to the information presented to the reader.

"The explosive growth of our editorial newsletter products is a direct result of our ability to meet the specific information demands of enterprise IT professionals, enabling them to do their jobs better and to advance their careers," said Ann Roskey, ITworld.com's vice president of marketing.

"Advertisers are increasingly recognizing the value of targeted email newsletters, which has allowed us to grow our editorial base and better serve our customers."

ITworld.com provides enterprise IT professionals with content and services they can use on a daily basis to be more productive and effective. At its core, ITworld.com aggregates, filters and showcases content from publishing partners Computerworld, CIO, InfoWorld and Network World. Surrounding that core content delivery as well as newsletters, ITworld.com offers visitors access to the latest IT jobs through its ITcareers site and a host of useful services from white papers to RFP placement to peer problem solving to training. Through its live and on-demand webcast services, ITworld.com also provides visitors with a wide array of editorial, tutorial and vendor-sponsored webcasts featuring full-motion video, audio, online slide presentations and interactive events.

About ITworld.com

Ranked among the top ten Internet media properties by Advertising Age's BtoB, and named a "Hot Site" by USA Today, ITworld.com is the most comprehensive Web-based information resource for enterprise IT professionals, providing a wide array of informative content and business services necessary to succeed in today's economy. At the core of the ITworld.com Network lies relevant content from the IDG family of trusted brands, including CIO, Computerworld, InfoWorld, JavaWorld, LinuxWorld, Network World, and SunWorld, as well as original editorial content from ITworld.com's award-winning editorial team. For more information, please see http://www.itworld.com.

ITworld.com is a business unit of IDG, the world's leading IT media, research and exposition company. IDG publishes more than 300 magazines and newspapers and 4,000 book titles and offers online users the largest network of technology-specific sites around the world through IDG.net (http://www.idg.net), which comprises more than 270 targeted Web sites in 70 countries. IDG is also a leading producer of 168 computer-related expositions worldwide, and provides IT market analysis through 51 offices in 43 countries worldwide. Company information is available at http://www.idg.com.

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