Press Expands Suite of Webcast Offerings

SOUTHBOROUGH, MA – NOVEMBER 27, 2001 – In response to increasing customer demand for a wider variety of broadband service offerings,, the industry's leading producer of full-service broadband interactive marketing programs, has expanded its suite of webcast offerings. In addition to its comprehensive webcast marketing packages, organizations can now leverage ITworld's advanced ITwebcast™ Platform to communicate any message to their own internal or external audiences in a wider variety of formats. This is accomplished through ITwebcast's cost-effective, timely and innovative production, hosting and reporting services.


A proven, highly effective way to interactively share important information, ITwebcast Broadband Services enable companies to reach remote target audiences to introduce new training, products and services via the Internet. Viewers can access the information on demand at their convenience. Pricing for the ITwebcast Broadband Services range from $31,000 to $45,000, which is significantly less than the inclusive cost of face-to-face training seminars or executive roadshows.

ITworld's more comprehensive webcast offerings are designed specifically for corporate marketing and sales purposes, and include audience development and industry analyst participation in addition to the baseline production, hosting and reporting services. To date, ITworld has produced more than 200 webcast programs. Companies using ITworld's ITwebcast services as a compliment to product launches and marketing campaigns include Microsoft, IBM, Compaq, Dell, 3Com, Sprint, Genuity, F5 Networks, and General Electric, among others.

"By increasing the breadth of webcast offerings, we are enabling more companies to leverage the high-impact value of broadband media to engage target audiences across geographic boundaries, anytime, anywhere," said Bill Reinstein, ITworld president and CEO. "Webcasting as an alternative or compliment to face-to-face meetings and seminars has dramatically increased over the past year as more and more IT companies discover the time and cost savings achieved through the use of broadband interactive services."

ITworld's ITwebcast Platform is a suite of fully integrated services combining continuous registrant data capture with high-resolution video and/or audio, slide and Web page presentations, video, agenda, and transcript search functionality, multi-language localization, interactive Q&A, and other resources. Designed to provide an engaging viewer experience, the ITwebcast player supports numerous modes of navigation much like what is expected from top-notch web sites. For a complete list of webcasts currently on-demand, please visit

About ( is an online publisher of news, educational content and broadband interactive media for the IT community. As a producer of daily IT news, dozens of topic specific newsletters, leading IT white papers, and a wide variety of webcast programs, ITworld delivers measurable, performance-based results for marketers by building customized lead generation programs around the distribution of content. At the core of lies the ITwebcast™ broadband interactive marketing platform; a suite of fully integrated production, hosting and audience development services that bring webcast marketing to a new level. Pioneering the next generation of IT information delivery, is changing the way you view IT. is a business unit of IDG (, the world's leading IT media, research, and exposition company.


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