Keynote Lineup Unveiled for New England’s Inaugural 2005 LinuxWorld Conference & Expo in Boston

FRAMINGHAM, MA, November 30, 2004 – IDG World Expo, the leading producer of world-class tradeshows, conferences and events for technology markets, today announced the keynote line-up for a New England first: LinuxWorld Conference & Expo® in Boston, taking place February 14-17, 2005 at the Hynes Convention Center. Representatives from Novell, HP, Computer Associates (CA), Attitude LLC and MySQL AB will deliver keynote presentations detailing how companies have achieved higher profits and increased productivity by utilizing Linux. They will also share their visions for the future of Linux and Open Source solutions.

Novell, Inc., will kick off LinuxWorld with the opening keynote, “Identity and Information.” Scheduled for delivery by Jack Messman, chairman and CEO, this keynote will focus on an emerging computing model where systems adapt to the way a business functions – and where the power of identity services extend to every business asset – including users, devices, servers, desktops, data, and applications. It will also highlight how Novell has tapped the power of identity services to accelerate its internal adoption of Linux, both in the data center and the desktop.

“Today, companies leverage user identity information to deliver IT resources securely, but in the future, identity information will transform this model to the management of all IT resources, including Open Source platforms and applications,” said Jack Messman, chairman and CEO of Novell. “Systems and applications will become service-enabled and identity-aware, so they can be adapted and reconfigured instantly to meet the needs of the people using them. This identity-based computing paradigm adds intelligence to every part of the IT infrastructure to make enterprises more agile, more secure and more open.”

In another keynote address titled “Making Open Source Work for You,” Martin Fink, vice president Linux for HP, and guest representatives from major Fortune 500 companies will discuss how the development of Open Source and Linux software is solving business problems and driving a growing need for comprehensive support, consulting and services for a variety of industries today.

Mark Barrenechea, the architect of CA’s Open Source strategy, will detail CA’s vision for Open Source in his keynote address and explain how the company is fostering innovation by releasing its Ingres database into Open Source.

“As Linux and Open Source technology solutions proliferate throughout the heterogeneous enterprise, organizations will realize even greater returns on their IT investments by deploying management software anchored in a central management database,” said Barrenechea, executive vice president of product development at CA. “CA’s strategy is focused on ensuring that Open Source is fully integrated into today’s multi-platform environments – and that Open Source solutions meet the same standards for manageability, performance, reliability and cost-effective ownership that have been engineered into existing IT systems.”

“The Future of the Internet and Open Technology,” will be presented by industry luminary and president of Attitude LLC, John Patrick. This keynote will provide an exciting vision about the power and the potential of the Internet and how open technologies will provide significant advances in order to meet the increasing expectations of an on demand world. It will also discuss the key opportunities that are just beginning to surface, and the potential limitations that may stand in the way.

"I believe the next generation of the Internet and open computing is about to make today’s technology seem primitive," said John Patrick, president, Attitude LLC and former vice president, Internet Technology for IBM Corporation. "The next generation of the Internet will have a network that will be fast, always on, everywhere, natural, easy, intelligent and trusted."

The final keynote at LinuxWorld will be presented by Marten Mickos, CEO of MySQL AB. “Fear & Loathing in Linux World: Commoditization, Commercialization and the Customer” will explore how the transfer of power away from the traditional technology vendors into the hands of IT managers and programmers is impacting the software industry. It will address several questions such as: Has software become a commodity? How can vendors prosper while customers save so much money? Is “profit” a dirty word?

“The disruption that Open Source software has unleashed upon the technology world has brought out powerful emotions and opinions,” said Mickos. “Not surprisingly, the feelings you express – or suppress – depend greatly on where you work, and what you do.”

Also returning to the event in February is the Golden Penguin Bowl, the infamous geek trivia game that tests the wits of some of today’s most distinguished Open Source personalities. The Golden Penguin Bowl pits the “Geeks” against the “Nerds” in the fun yet fierce competition for the coveted Golden Penguin, hosted by Larry Augustin of Azure Capital Partners.

For more information or to register for the event, please visit

About LinuxWorld Conference & Expo

LinuxWorld Conference & Expo is the premier event exclusively focused on Linux and open source solutions. As the world’s most comprehensive marketplace for open source products and services, LinuxWorld provides business decision-makers with information and resources to implement Linux and open source solutions into business infrastructure and enterprise networks. For more information or to register for the event, visit the LinuxWorld Conference & Expo Web site at, or call (800) 657-1474. For exhibiting opportunities, please contact John Yurewicz at (508) 424-4852 or or Frank Netherwood at (508) 424-4860 or

About IDG World Expo

IDG World Expo ( produces technology-focused tradeshows, conferences and events for professionals seeking world-class education, peer-to-peer networking and one-stop comparison shopping. As the leading technology event management company, IDG World Expo leverages its experience and knowledge of technology-focused events and conferences, enabling technology companies to capture the attention and loyalty of influential buyers. IDG World Expo's portfolio of conferences and events includes Macworld Conference & Expo®, LinuxWorld Conference & Expo®, Bio•IT World Conference + Expo™, Portable Power Conference & Expo™, Wireless Sensing Solutions™, WinSEC™, Context™ and RoboNexus. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.

About IDG

International Data Group (IDG) is the world's leading technology media, research, and event company. A privately-held company, IDG publishes more than 300 magazines and newspapers including Bio-IT World, CIO, CSO, Computerworld, GamePro, InfoWorld, Network World, and PC World. The company features the largest network of technology-specific Web sites with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide including LinuxWorld Conference & Expo®, Macworld Conference & Expo®, DEMO®, and IDC Directions. IDC provides global market research and advice through offices in 50 countries. Company information is available at



Recent News

If you would like to interview an IDG employee or quote an article in your news coverage please fill out the form below: