Lighting up the Hungarian Market: Lasers for Businesses Defy the Odds with Double-Digit Growth in 4Q13

Prague, February 17, 2014 — Shipments of laser devices for businesses experienced double-digit growth in both volume and value during 4Q13, according to the latest insights from global research and consulting firm International Data Corporation (IDC). As the overall business climate improved, companies returned to the market for peripherals, with demand for laser devices, particularly MFPs, shooting up. And, despite businesses' continued price consciousness and desire for maximum value from their budgets, their preferences are shifting toward midrange printing devices.

Nevertheless, outside of the laser business segment, the overall hardcopy peripherals (HCP) market in Hungary continued to experience difficulties in 4Q13, according to IDC, with shipments declining 8.3% year on year to less than 68,400 units worth $21 million. The inkjet market, which caters primarily to home users, plummeted by almost 20% year on year in volume terms.

"The inkjet segment was negatively affected by vendors shifting their focus away from unprofitable entry-level devices to higher value peripherals," says Laszlo Toth, an imaging, printing, and document solutions research analyst at IDC Hungary. "Furthermore, home users favored the purchase of more attractive IT devices such as smartphones and media tablets during the final quarter of the year."

On the supply side, HP dominates the Hungarian hardcopy peripherals market, with almost 57% share of the market's volume in 4Q13, followed by Canon and Samsung, with 19.5% and 8.5%, respectively.

Notes:

IDC includes A2–A4 devices in the Quarterly Hardcopy Peripherals Tracker. Hardcopy peripherals include single-function printers, printer-based multifunction peripherals (MFPs), and single-function digital copiers (SF DC). Data for all vendors is reported for calendar periods. For more information about IDC's Europe, the Middle East, and Africa Quarterly Hardcopy Peripherals Tracker, please contact Ilona Stankeova (istankeova@idc.com).

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IDC Tracker products provide accurate and timely market size, vendor shares, and forecasts for hundreds of technology markets from more than 100 countries around the globe. Using proprietary tools and research processes, IDC's Trackers are updated on a semiannual, quarterly, and monthly basis. Tracker results are delivered to clients via user-friendly Excel deliverables and online query tools. The IDC Tracker Charts app allows users to view data charts from the most recent IDC Tracker products on their iPhone and iPad.

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