Macworld 2010 Rocks with World-Renowned Artist BT, Special Musical Guests and Expanded Educational Content

FRAMINGHAM, MA – January 14, 2010 – Macworld 2010 will serve as the debut event for the new album from BT, one of today’s hottest music producers, artists and composers, as well as the premier venue for all things related to Apple products and music. This year’s Macworld event will showcase numerous special musical guests including Warp 11 and Roger McGuinn, an expanded Music Studio in collaboration with Berklee College of Music, and a special Gibson Guitar Giveaway, IDG World Expo, owner of Macworld 2010, announced today.

At Macworld 2010, BT, an internationally renowned artist, visionary producer, film composer and technologist, will sit down with Berklee College of Music’s Mike Carrera to talk about how he incorporates technology to express the vision of his music and create mixes and beats that pioneer the electronic genre. Following the launch of his critically- and commercially-acclaimed iPhone application, Sonifi(TM), BT will demonstrate how mobile devices are the wave of the future for music allowing users to create and manipulate their own mixes. The presentation, which takes place Saturday, February 13 at 2:00 pm PT, will offer attendees an exciting and cutting-edge entertainment experience.

BT’s presentation at Macworld is the first scheduled event for the artist and his new album, “These Hopeful Machines,” which launches on February 2. The long-awaited 6(th) studio album is a double-disc opus that carries listeners through two hours of sweeping orchestral arrangements, pulsating electronic beats, heartfelt vocal melodies and even simple acoustic guitar. The album’s first single, “Suddenly,” hit the airwaves January 12.

“I am thrilled to be part of Macworld 2010 and to share my work and my passion for music at an event dedicated to exploring the use of technology in the creative process,” said BT. “Technology has allowed me to create tools and generate cutting-edge sounds that simply would not be possible using traditional techniques. The drive to actualize my vision led me to develop Sonifi, which puts the power of music creation into the hands of iPhone users, and is personified in my new album, which I am excited to debut with the Macworld audience.”

Sonik Architects, the visionary software venture behind Sonifi, will showcase the application in the Mobile Applications Showcase, a special section of the Macworld 2010 show floor dedicated to highlighting the latest innovations from iPhone and iPod touch developers.

The Macworld 2010 show floor and conference program are also packed with music content. Highlights include:

* The Macworld Music Studio. In collaboration with Berklee College of Music, this expanded show floor attraction will be filled with instruction, demonstrations, performances and training on how to use the Mac to bring musical visions to life. Sessions and performances, led by Berklee professionals, professional musicians, studio engineers, and other music and sound experts, will leave attendees inspired, motivated and entertained. Music studio sessions include: Home Studio Basics, Music Creation Software for the Mac, Adding Drum Tracks Using Your Mac, Mac Guitar Solutions, The Mac DJ, What’s New in Music Software and Open Music Forum. The Macworld Music Studio runs from Thursday, February 11 – Saturday, February 13, 2010.

* The "Music Tech Jam––Unleashing Your Inner Rock Star: Recording Your Music with the Mac" Supersession. Led by Berklee College of Music professionals, this two-hour Supersession will provide attendees with everything they need to know to record their own music with the Mac and unleash the hidden rock star within. Perfect for beginning and intermediate musicians, the session will look at computer-based music recording from the ground up and cover topics ranging from software and hardware to editing and mixing techniques and tips and tricks for making your music sound its best. The Music Tech Jam Supersession will take place Friday, February 12, 2010 from 4:00 – 6:00 pm PT.

* Special Musical Guests at Leo Laporte’s Feature Presentation. Tech industry legend Leo Laporte is hosting Macworld Live!, Macworld’s annual onsite talk show featuring news of the day, exciting guests and plenty of surprises. This year, Leo’s guests will include Warp 11, America’s premier sci-fi rock band, and Roger McGuinn, founder, lead singer, and lead guitarist of The Byrds.

* Gibson Guitar Giveaway. Macworld 2010 is giving away a Gibson Les Paul professional guitar custom-designed by Macworld faculty member Andrew Shalat, designer, writer, and author of Shalat Design. The Les Paul professional guitar is one of the most classic and sought after guitars used in popular music.

“Music has always been a core element of the Macworld program and this year is no exception as we expand educational opportunities and performances,” said Tony Marvuglio, Assistant Vice President for Academic Technology at the Berklee College of Music. “There is no other event that showcases and caters to professionals, educators and artists specifically leveraging the Apple products platform to create music. Whether you’re a professional musician who composes music on a Mac, an enthusiast looking for fun music apps for your iPhone or simply an attendee interested in music, Macworld is the place for you.”

Macworld 2010, the world’s premier event singularly focused on the Apple products platform, is scheduled to take place February 9 – 13, 2010, at the Moscone Center in San Francisco. Additional feature presentations, speakers and conference content will be announced in the coming weeks.

To register for Macworld 2010, please visit []. For more details on the event and conference content, please visit []. To exhibit, please contact Ron Moreau at

Macworld 2010 is fully interactive on a variety of social networking tools where you can stay current on all event happenings and news. Connect with us on the Macworld 2010 Community site at [], on Facebook at [], or follow us on Twitter at [].

About BT

From an early age, BT, born Brian Transeau, demonstrated a remarkable aptitude for playing and understanding classical music. He was heavily influenced by avant-garde and romantic composers such as Stravinsky, Bartok, Debussy and Rachmaninov. His biggest influences, however, were from everyday sounds that most would take for granted, from noticing the meter of the grandfather clock in the foyer to the micro-rhythms of crickets and cicadas to the ambience of passing trains at night.

Now 15 years into his illustrious career, BT is a platinum-selling artist, visionary producer, film composer and technologist. He is trusted by superstars such as Sting, Britney Spears, Sarah McLachlan, Tori Amos, Madonna, Seal and Peter Gabriel to producer modernist and memorable hits with a bleeding-edge electronic flair. He has composed unforgettable scores for films including The Fast and the Furious, Go, Stealth and Oscar-award winning Monster. BT is the earliest of early adopters and widely credited as a maven of modern sound techniques.

For more information about BT, please visit: []. BT can also be found on MySpace ( []), Twitter ( []) and Tumblr ( []).

About Macworld 2010

Macworld 2010 ( []) is a five-day event that educates, entertains and immerses attendees in the Apple products community. A comprehensive expo hall offers access to hundreds of Mac products and services, paired with expert advice, demonstrations and instruction. Macworld 2010 conference programs feature industry leading minds, presenting cutting edge product training on the topics attendees most want to see. From Mac Power Users to creative professionals to first-time users to Enterprise computing professionals, Macworld 2010 has the conference content, special presentations and exhibit hall attractions that create what has been called “Mecca for Mac Users.”

About IDG World Expo

IDG World Expo ( []) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo's portfolio of conferences and events includes Macworld®, Electronic Entertainment Expo® (E3 Expo®), Next Generation Data Center™ (NGDC™), OpenSource World™ and CloudWorld™. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.



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