Macworld 2010 Shows Momentum for “The Start of a New Era” ; Community Shows Great Support for the Event; Early Launch of Conference Content and More Than 28,000 Attendees Pre-Registered

FRAMINGHAM, Mass. – October 8, 2009 – Macworld 2010 is announcing its conference agenda filled with a faculty of stellar trainers and experts earlier than years past, IDG World Expo, owner of Macworld 2010, said today. In fact, five months before the 2010 event, the Macworld conference programming is completed with all speaker slots filled and content set. In addition, IDG World Expo announced that there are more than 28,000 attendees pre-registered for the February event, which is more than two-thirds of the total number of attendees for a typical Macworld show.

“We are extremely pleased by the tremendous response to and support for Macworld 2010 that we are seeing from the Apple products user community months before the show takes place,” said Paul Kent, Macworld 2010 General Manager and Vice President at IDG World Expo, producer of the event. “2010 truly represents the start of a new era for this event. Macworld 2010 is completely focused on the products and innovations happening in the community, and thanks to the early support of our exhibitors, faculty and attendees, we know that 2010 will be a great year and a successful rebirth for the show. We’d like to thank each and every person who is planning to join us for learning, networking, shopping and fun in 2010.”

The Macworld 2010 conference program, expected to attract several thousand Apple product users from around the world, will feature six unique programs: MacIT® Conference, Users Conference, MacLabs, Market Symposiums, Power Tools and Creative Safari. All speaker slots for these conference tracks have been filled with leading experts delivering training on the newest and most relevant topics, such as Snow Leopard and Final Cut Pro. Keeping with Macworld’s tradition of providing the most up-to-date training, there are a handful of slots being left open until closer to the event in order to address last-minute, late-breaking topics of interest.

Featured content at Macworld 2010 includes a dedicated, full-day of hands-on training around the iWork suite and an expanded Users Conference that targets a wider base of vertical segments. In addition to creative professionals, photographers, educators, small business professionals and general Mac users, musicians and videographers now have dedicated sessions to help build their skill set.

Sessions will be taught by a stellar faculty of Mac visionaries and leaders that includes: Rich Harrington, a practiced expert in motion graphic design and digital video and internationally published author of books in the Apple Training Series; Don McAllister, podcasting pioneer and host and producer of ScreenCastsONLINE, a weekly show delivering video tutorials on Apple Mac software to a global audience; and Bruce Nazarian, “The DVD Guy” and CEO of Digital Media Consulting Group.

“As a long-time Macworld conference attendee and first-time guest speaker, I am honored to be part of this year’s Macworld faculty and for the opportunity to share my experience and know-how with those hungry to learn about Mac productivity, ScreenCasting and Snow Leopard,” said Don McAllister, host and producer of ScreenCastsONLINE. “Macworld has always offered attendees unparalleled education and training on the hottest, most timely and, arguably, most important topics of the day. Those who participate can be sure that they will leave with the skills and knowledge needed to make the most of their investments and unlock the full potential of the products they use. I look forward to being part of this exciting event that truly brings the Mac platform to life.”

Complete information on the conference program can be found at:[].

Macworld 2010, the world’s premier event singularly focused on the Apple products platform, is scheduled to take place February 9 – 13, 2010, at the Moscone Center in San Francisco.

To register for Macworld 2010, please visit[]. For more details on the event, please visit[]. To exhibit, please contact Ron Moreau at

Macworld 2010 is now fully interactive on a variety of social networking tools where you can stay current on all event happenings and news. Connect with us on the Macworld Community site at[], on Facebook at[], or follow us on Twitter at[].

About Macworld

Macworld 2010 is a five-day event that educates, entertains and immerses attendees in the Apple products community. A comprehensive expo hall offers access to hundreds of Mac products and services, paired with expert advice, demonstrations and instruction. Macworld conference programs feature industry leading minds, presenting cutting edge product training on the topics attendees most want to see. From Mac Power Users to creative professionals to first-time users to Enterprise computing professionals, Macworld has the conference content, special presentations and exhibit hall attractions that create what has been called “Mecca for Mac Users”.

About IDG World Expo

IDG World Expo ([]) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo's portfolio of conferences and events includes Macworld®, Electronic Entertainment Expo® (E3 Expo®), Next Generation Data Center™ (NGDC™), OpenSource World™ and CloudWorld™. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.


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