Macworld 2010 to Host the Largest Collection of Apps Under One Roof

FRAMINGHAM, MA. – February 8, 2010 – Macworld 2010 will host the largest face-to-face viewing of applications for Apple’s iPhone and iPod touch devices, IDG World Expo, owner of Macworld 2010, announced today. Attendees at Macworld 2010 will be able to test-drive over 100 of the hottest apps and connect directly with the app developers at the Mobile Application Showcase, featuring leading companies including TomTom, Tap 11, Bing, BeeJive, Square and many more. Additionally, both attendees and developers will be able to learn about developing and marketing their own apps at a series of iPhone-dedicated training sessions.

“The iPhone/iPod Touch app marketplace has exploded over the past 12 months, presenting developers with both opportunities and marketing challenges, and presenting users with a plethora of choice but a dearth of product information. For consumers who want to know what to buy, and developers who want to make their mark, Macworld 2010 is the place to be,” said Paul Kent, vice president and general manager for Macworld 2010. “With the proliferation of available apps, competition for mindshare and customers has become more intense, so we are excited to have added the Mobile Application Showcase to Macworld 2010 as the premier forum for app developers to engage with customers, press, other developers and potential investors. It's also the best place on the planet for consumers to get to test out apps and meet their creators.”

In addition to the largest collection of mobile apps, Macworld 2010 will offer training opportunities exclusively related to iPhones as follows:

Market Symposium: iPhone App Business Development and Marketing

Friday, February 12, 2010, 10:00 am – 5:00 pm

This session offers insight into: getting an app seen; building a sustainable business as an iPhone developer pricing an iPhone app successfully; and, marketing an app.

http://www.macworldexpo.com/sessions?s=QSHOWA0002M1 [http://www.macworldexpo.com/sessions?s=QSHOWA0002M1]

iPhone Supersession

Thursday, February 11, 2010, 1:00 pm – 3:00 pm

Attendees will get a glimpse beyond the basic functions of an iPhone – both new iPhones and old – exploring areas such as corporate configuration and security, media preparation and management, contact and event organization and exploiting the best of the iPhone 3.0 software enhancements.

http://www.macworldexpo.com/sessions?s=QEXPOA0000G4 [http://www.macworldexpo.com/sessions?s=QEXPOA0000G4]

Demystifying iPhone (& iPad) App Development: A Non-Technical Overview for Decision-Makers and Idea People

Saturday, February 13, 2010, 10:30 am – 11:45 am

Macworld 2010’s Users Conference session takes attendees through a high-level overview of everything they need to understand the development process, and how to get the ball rolling: preparation before talking to developers, getting a head-start on the process, where to find a multitude of useful resources, how much software development costs, the tools involved in doing the work, deploying an app to the world, and more.

http://www.macworldexpo.com/sessions?s=QSHOWA0005BD [http://www.macworldexpo.com/sessions?s=QSHOWA0005BD]

Macworld 2010, the world’s premier event singularly focused on the Apple products platform, is scheduled to take place February 9 – 13, 2010, at the Moscone Center in San Francisco. To register for Macworld 2010, please visit https://register.rcsreg.com/regos-1.0/macsf2010/pr/top.html [https://register.rcsreg.com/regos-1.0/macsf2010/pr/top.html]. For more details on the event and conference content, please visit http://www.macworldexpo.com [http://www.macworldexpo.com]. To exhibit, please contact Ron Moreau at rmoreau@idgworldexpo.com.

About Macworld 2010

Macworld 2010 is a five-day event that educates, entertains and immerses attendees in the Apple products community. A comprehensive expo hall offers access to hundreds of Mac products and services, paired with expert advice, demonstrations and instruction. Macworld 2010 conference programs feature industry leading minds, presenting cutting edge product training on the topics attendees most want to see. From Mac Power Users to creative professionals to first-time users to Enterprise computing professionals, Macworld 2010 has the conference content, special presentations and exhibit hall attractions that create what has been called “Mecca for Mac Users”.

About IDG World Expo

IDG World Expo (www.idgworldexpo.com [http://www.idgworldexpo.com]) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo's portfolio of conferences and events includes Macworld®, Electronic Entertainment Expo® (E3 Expo®), Next Generation Data Center™ (NGDC™), OpenSource World™ and CloudWorld™. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.

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