Macworld 2010’s New Era Kicks Off This Week at the Moscone Center

SAN FRANCISCO, CA. – February 9, 2010 – Macworld 2010 kicks off this week at Moscone Center in San Francisco, IDG World Expo, owner of Macworld 2010, announced today. The Mac community will gather to be the first to see, buy and test the latest game-changing innovations for the Apple-products marketplace, as well as receive training on the most current and compelling topics, including the just-announced iPad, from some of the industry’s leading experts.

“We’re excited to deliver one of the most dynamic and interesting Macworlds ever,” said Paul Kent, vice president and general manager for Macworld 2010. “From the first ever face-to-face marketplace for iPhone apps, to product discovery opportunities for software, hardware and accessories for the Mac, to dozens of important product announcement events, to informative and entertaining feature presentations — this year’s Macworld shines a spotlight on all of the amazing things people are doing across the Apple-products ecosystem. The show brings together buyers, sellers, developers, users — the entire spectrum of the Apple-product using community — to meet, do business and learn. Macworld is truly the premier meeting place for this market.”

Macworld 2010 show highlights include the following:

—The Macworld 2010 First Looks program highlights the latest innovations for the Mac, iPhone and iPod platforms. Macworld 2010 will see the introduction of exciting new products such as: a diagnostic tool that identifies your car’s potential repair problems; gloves that mimic human touch and allow you to use your iPhone in harsh weather; a shoulder/hip bag with integrated controls that interface with iPods or iPhones; and, a paper scanner that sends documents and photos directly to popular desktop and web apps.

—Feature presentations from industry luminaries including New York Times author and personal technology columnist David Pogue, Alltop.com co-founder Guy Kawasaki, this WEEK in TECH’s Leo Laporte, multimedia expert David Biedny, “Daring Fireball” publisher John Gruber, and acclaimed author, actor and film maker Kevin Smith.

—New-to-market products and industry innovators will be unveiled at Macworld DEMO: Best of Show on Thursday, February 11, 11:00 am – 12:00 pm in Room 134 of the North Hall in the Moscone Center. Macworld 2010 launched this ground-breaking new program in collaboration with DEMO and Macworld. Matt Marshall, editor and CEO of Venture Beat and producer of DEMO, will present the hottest new-to-market products from TenOne Design, SachManya, Microvision, Canson, Quickoffice and Carina Software.

—Guy Kawasaki Feature Presentation: “Revolution from the Rest of Us” takes place on Friday, February 12, from 9:00am – 10:00am in Room 134 of Moscone North Hall. Guy Kawasaki, co-founder of Alltop.com and a Mac industry legend, will discuss the current state of innovation and revolution in the tech market, as well as the characteristics of visionaries who drive innovation. Kawasaki will host industry visionaries from the Apple-products market: Square’s Jack Dorsey, Bing’s Florian Voss, Boinx Software’s Oliver Breidenbach, and HearPlanet’s Steve Echtman, all of whom have succeeded in delivering game-changing products due to their creative approach to technology design.

—Macworld Best of Show Awards will be announced on Thursday, February 11, 1:45 pm – 2:15 pm; Friday, February 12, 11:45 am – 12:30 pm; and Saturday, February 13, 11:45 am – 12:15 pm. All Best of Show presentations take place on the Main Stage, centrally located on the expo floor. Macworld will present its Best of Show awards to the best products, innovations and upgrades as selected by their editors. Dozens of best-in-class products will be announced.

—The iPad Special Event on Saturday, February 13, from 1:00 pm – 2:00 pm in Room 134 of Moscone North Hall features Jason Snell, vice president and editorial director at Macworld. Snell will delve into what the iPad means for users, developers, the tech industry and the ancillary industries it affects. The iPad Special Event will be followed by a Q&A session and an opportunity for a Macworld 2010 attendee to win an iPad after the product begins shipping.

Note to media:

On Wednesday, February 10 from 5:30 pm – 7:00 pm, there will be a Media Preview Reception in the Media Center highlighting innovative, independent developers and companies like Verbatim, Tom Tom, JAMF, Tap11, Buffalo Technology, CarMD & Zuujit. All registered Macworld media are invited to attend this reception. For more information, please contact Schwartz Communications at: IDGworldExpo@schwartz-pr.com or (415) 512-0770.

Macworld 2010, the world’s premier event singularly focused on the Apple products platform is scheduled to take place February 9 – 13, 2010, at the Moscone Center in San Francisco. To register for Macworld 2010, please bring your media credentials onsite to Moscone Center, North Hall – media registration will open Wednesday, February 10 at 2:00pm. For more details on the event and conference content, please visit http://www.macworldexpo.com [http://www.macworldexpo.com].

Connect with us on the Macworld 2010 Community site to learn more about the 2011 show at http://macworldexpo.ning.com [http://macworldexpo.ning.com], on Twitter at https://twitter.com/MacworldExpo [https://twitter.com/MacworldExpo] or on Facebook at http://www.facebook.com/pages/MACWORLD/58481436623?reff [http://www.facebook.com/pages/MACWORLD/58481436623?reff].

Download iMacworld, Macworld 2010’s own mobile app, from the App Store to put the Macworld 2010 exhibitor list, floor maps, and conference guide in the palm of your hand.

About Macworld 2010

Macworld 2010 is a five-day event that educates, entertains and immerses attendees in the Apple products community. A comprehensive expo hall offers access to hundreds of Mac products and services, paired with expert advice, demonstrations and instruction. Macworld 2010 conference programs feature industry leading minds, presenting cutting edge product training on the topics attendees most want to see. From Mac Power Users to creative professionals to first-time users to Enterprise computing professionals, Macworld 2010 has the conference content, special presentations and exhibit hall attractions that create what has been called “Mecca for Mac Users”.

About IDG World Expo

IDG World Expo (www.idgworldexpo.com [http://www.idgworldexpo.com]) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo's portfolio of conferences and events includes Macworld®, Electronic Entertainment Expo® (E3 Expo®), Next Generation Data Center™ (NGDC™), OpenSource World™ and CloudWorld™. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.

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