Macworld Announces Special Website Subscriptions ; Macworld Insider Gives Subscribers PDF Issues Archive, Ad-free Layouts, and Full RSS Feeds

SAN FRANCISCO, CA – September 13, 2010 – Macworld, the leading media brand covering Apple-related technologies, is now offering a premium website service called Macworld Insider. An annual membership fee ($19.95 or 39.95) gives subscribers an enhanced site experience, access to magazine archives, and full RSS feeds.

Among the features of Macworld Insider are:

* Full-text RSS feeds of all Macworld content, so members can read full Macworld articles in their newsreader of choice.

* A PDF archive of past Macworld issues. The archive currently dates back to January 2007 with more back issues to come. Each PDF is a DRM-free file that’s completely searchable via Spotlight and compatible with the iPad.

* A custom Web layout option for Macworld.com that features no display advertising.

* A subscriber-only forum with special access to Macworld editors and members

* A free floor pass toMacworld 2011

* , Jan. 26-29, in San Francisco

* Live chats with Macworld editors and writers

“Macworld Insider provides a way for loyal Macworld readers to get more out of Macworld digitally,” said Macworld VP/Editorial Director Jason Snell. “Macworld Insider gives users unprecedented access to the work we produce and to editors themselves, provides them with a great back-issue library, and gives them the choice of seeing ads or not.”

Existing subscribers to the print magazine or digital version via Zinio receive a 50 percent discount on Macworld Insider and pay $19.95. People who sign up for the magazine either print or digital and Macworld Insider at the same time will receive both the magazine and Macworld Insider for $39.95. A subscription to Macworld Insider only costs $39.95.

“We’re really giving Macworld readers a great deal,” said Stephan Scherzer, VP/General Manager, Online at Macworld. “iPad users will find the combination of Macworld Insider and a digital subscription especially compelling. We plan on adding even more features and benefits to the Macworld Insider subscription as we get feedback from members.”

Snell has more details on Macworld Insider and what it means for readers including online store discounts and a monthly newsletter. The launch of Macworld Insider includes email promotions, Tweets, and Facebook messages.

About Macworld and IDG

Macworld is the preeminent news and information source on Apple, the hottest technology company today. Macworld attracted over six million unique website visitors in June (Omniture,June 2010) and reaches the homes and offices of more than 1.5 million magazine readers monthly (IntelliQuest Consumer Study, Spring 2010). Macworld has received numerous awards including two Gold 2010 awards from the American Society of Business Publication Editors, the prestigious Neal Award for Best ‘How-to’ Article, and two Folio: Eddie Awards for 2009.

PCWorld and Macworld are subsidiaries of International Data Group (IDG), the world's leading technology media, events, and research company. IDG’s online network includes more than 460 Web sites spanning business technology, consumer technology, digital entertainment and video games worldwide. IDG also publishes more than 200 magazines and newspapers. Media brands are in 90 countries and include CIO, CSO, Computerworld, GamePro, InfoWorld/TechWorld/TecChannel, Macworld, Network World, and PCWorld.

Additional information on Macworld is available at http://www.macworld.com [http://www.macworld.com].

For information on Macworld Insider, or to sign up, visit http://www.macworld.com/insider [http://www.macworld.com/insider].

All product and company names are trademarks of their respective companies.

###