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Macworld Conference & Expo Expands

FRAMINGHAM, MA. – SEPTEMBER 19, 2006 – IDG World Expo today announced the addition of "The Macworld Digital Lifestyle Experience" to Macworld Conference & Expo 2007 at the Moscone Center, January 8 -12, 2007. Each featured technology in the new Macworld Digital Lifestyle Experience will provide top-level education and hands-on demonstrations of how Mac OS X tools and related technologies can be used. The attractions are part of an aggressive expansion to be showcased in Moscone's North Hall along with new exhibits and educational features. Each of the featured experience areas will give attendees the opportunity to engage with cutting-edge products from the featured industries, and will provide information to help them enhance their skills and enjoyment of the latest technologies. Members of Macworld's world-renowned faculty will be on-hand to answer questions and provide expert demonstrations, tips and techniques in each of the showcased areas.

Macworld Digital Lifestyle Experiences planned for Macworld in the January 2007 event include the following:

— The Macworld Digital Photography Experience

— The Macworld Digital Video Experience

— The Macworld Digital Music & Sound Experience

"The whole purpose of creating the Macworld Digital Lifestyle Experience is to demonstrate how Mac OS X tools and technology can empower users to express themselves, communicate, and create, whether it's taking and sharing pictures or shooting and editing video, or composing, recording and performing music," said Paul Kent, vice president, Macworld Conference & Expo. "Macworld is the place for people who live and thrive on this type of digital lifestyle and these new attractions provide an exciting new way for attendees to interact with products first-hand in a cool and inspiring environment."

To learn more, or find out how to sponsor the "Macworld Digital Lifestyle Experience," visit , or call (800) 645-EXPO.

For over 20 years, Macworld Conference & Expo has been the leading destination for Mac computing professionals and enthusiasts alike. The event combines world-class educational opportunities with professional and social networking opportunities and exposure to thought leadership that Mac platform customers from around the world depend on to get the most from their technology investment.

About Macworld Conference & Expo

Owned and produced by Framingham Mass.-based IDG World Expo, Macworld Conference & Expo is the world's most comprehensive Macintosh OS event. Macworld Conference & Expo showcases products and services for professionals involved in media and creative content development for corporate and home applications, as well as prosumers using the Mac at home. Macworld Conference & Expo brings together the loyal base of Mac OS audiences in creative services, education, application development, entertainment, small office/home office and Internet-based environments. Macworld Conference & Expo offers professionals and prosumers alike the opportunity to discover the latest developments and hottest products these markets offer. For more information or to register for the event, please visit the Web site at , or call (800) 645-EXPO. For exhibiting opportunities, please contact Annie Rice at (508) 424-4839 or or Ron Moreau at (508) 424-4804 or

About IDG World Expo

IDG World Expo ( ) produces technology-focused tradeshows, conferences and events for professionals seeking world-class education, peer-to-peer networking and one-stop comparison shopping. IDG World Expo's portfolio of conferences and events includes Macworld Conference & Expo(R), LinuxWorld Conference & Expo(R), LinuxWorld(R) OpenSolutions(TM) Summit, Wireless Sensing Solutions(R), Syndicate(TM), SaaScon(TM), GridWorld(TM), OSBC(R), Digital ID World(R), RoboBusiness and RoboNexus. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.

About International Data Group (IDG)

International Data Group (IDG) is the world's leading technology media, events, and research company. IDG publishes more than 300 magazines and newspapers in 85 countries including CIO, CSO, Computerworld, GamePro, InfoWorld, Macworld, Network World, and PC World. IDG's online network includes more than 400 Web sites spanning business technology, consumer technology, digital entertainment, and gaming worldwide. IDG is a leading producer of more than 170 technology-related events including LinuxWorld Conference & Expo, Macworld Conference & Expo, DEMO, and IDC Directions. IDC, a subsidiary of IDG, is the premier global provider of market intelligence, advisory services, and events. Over 850 IDC analysts in 50 countries provide global, regional, and local expertise on technology and industry opportunities and trends. Additional information about IDG, a privately-held company, is available at .


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