Macworld Sees a Successful 2010 Event

SAN FRANCISCO, CA. – February 13, 2010 – A successful Macworld 2010 closed today boasting more than 20,000 attendees, over 250 exhibitors who launched dozens of new products and innovations, and more than 150 conference sessions at the most comprehensive training program for the Mac platform, IDG World Expo, owner of Macworld 2010, announced today.

“Macworld gives us the opportunity to share our continued innovations in touch and multi-touch, with technology enthusiasts from around the world,” said SMART Technologies’ Ecosystem Program Manager and Mac Specialist, Chris Klein. “The release of SMART Slate for Mac and the interest from software developers and publishers kept our booth busy and exciting this week. IDG World Expo has put on another fantastic show and we look forward to next year.”

“There’s no doubt that this year’s hugely successful Macworld proved that the event continues to be the best place on the planet for Apple product enthusiasts to gather. The product discovery, professional development and social networking opportunities that Macworld 2010 presents to our market are unmatched in size and scope anywhere in the world. We are extremely gratified to have delivered to our attendees another great event that embodies the excitement, clue, and passion of the Apple marketplace,” said Paul Kent, vice president and general manager, Macworld 2010. “We are a community in the true sense of the word and are energized by one another’s insights and innovations. Standing-room only feature presentations, an expo hall with fans packed in shoulder-to-shoulder, and registration lines that stretched out the door on opening day all validate the Macworld community’s passion for this event and their desire for the show to go on. We look forward to carrying this momentum into Macworld 2011 next January, and thank everyone for their support through Macworld’s continuing evolution.”

Highlights of this year’s event included the following.

* A special preview and in-depth analysis of the new iPad led by Jason Snell, vice president and editorial director at Macworld

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* Exclusive first looks at the best new products for the Apple-products market at “Macworld DEMO: Best of Show” winners included the hottest new-to-market products from TenOne Design, SachManya, Microvision, Canson, Quickoffice and Carina Software. Matt Marshall, editor and CEO of Venture Beat was joined by CEOs and product managers of the winning companies who demoed their products live, on stage and for the first time.New York Times

* author and personal technology columnist David Pogue who hosted LeVar Burton and The Gregory Brothers in his lively ”Late Night with David Pogue” feature presentation that entertained a standing-room only audience with a series of Pogue-esque monologues and skits.

* Alltop.com co-founder Guy Kawasaki hosted industry visionaries from the Apple-products market: Square’s Jack Dorsey, Bing’s Florian Voss, Boinx Software’s Oliver Breidenbach, and HearPlanet’s Steve Echtman.

* Acclaimed author, actor, and filmmaker Kevin Smith hosting an atypical and irreverent Q&A session that loosely touched on topics ranging from perspectives on storytelling, the film industry, the use of technology to create great art to what it takes to survive in the world of independent filmmaking.This WEEK in TECH

* ’s Leo Laporte whose presentation featured a rousing musical performance from Warp 11 and The Byrd’s founder Roger McGuinn.

* Multimedia expert David Biedny hosted “The Photoshop 20th Anniversary” featuring a special panel presentation including Adobe executives: Jerry Harris, co-author of PixelPaint and primary architect of brushing engine in Photoshop 7; Kevin O’Connor, principal, Make Color Behave; and Russell Brown, senior creative director, Adobe Systems.

* “Daring Fireball” publisher John Gruber hosted a feature presentation on “The Gruber 10: Apple’s Top Issues,” featuring Apple’s problems ranging from competition, to Steve Jobs, and computers.

“This is my first year at Macworld but it certainly won’t be my last. I've been unable to attend Macworld in the past but today I needed a break from the books and studying and Macworld has lived up to its billing,” said Jason Agpaoa, a senior at San Francisco State University. “I felt like I was playing in a digital playground.”

Macworld 2011 will be held at the Moscone Center on January 25 – 29, 2011.

Connect with us on the Macworld 2010 Community site to learn more about the 2011 show at http://macworldexpo.ning.com [http://macworldexpo.ning.com], on Twitter at https://twitter.com/MacworldExpo [https://twitter.com/MacworldExpo] or on Facebook at http://www.facebook.com/pages/MACWORLD/58481436623?reff [http://www.facebook.com/pages/MACWORLD/58481436623?reff].

About Macworld 2010

Macworld 2010 (www.macworldexpo.com [http://www.macworldexpo.com]) is a five-day event that educates, entertains and immerses attendees in the Apple products community. A comprehensive expo hall offers access to hundreds of Mac products and services, paired with expert advice, demonstrations and instruction. Macworld 2010 conference programs feature industry leading minds, presenting cutting edge product training on the topics attendees most want to see. From Mac Power Users to creative professionals to first-time users to Enterprise computing professionals, Macworld 2010 has the conference content, special presentations and exhibit hall attractions that create what has been called “Mecca for Mac Users”.

About IDG World Expo

IDG World Expo (www.idgworldexpo.com [http://www.idgworldexpo.com]) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo's portfolio of conferences and events includes Macworld®, Electronic Entertainment Expo® (E3 Expo®), Next Generation Data Center™ (NGDC™), OpenSource World™ and CloudWorld™. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.

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