Manufacturing Insights Advises Intellectual Property Protection Will Require Creative Approaches

FRAMINGHAM, MA – FEBRUARY 15, 2007 – IDC's Manufacturing Insights reveals Intellectual Property Protection (IP) remains at serious risk when manufacturing in low cost regions. The Worldwide High-Tech Manufacturing Top 10 Predictions report, published by the research and advisory firm, acknowledges that there is no simple solution, but states a solution effort must be underway. Manufacturing Insights will present and elaborate on the IP prediction during a web conference today (February 15, 2007) at 1PM ET.

"Companies are spending millions in research and development dollars to be first or second to market with a new high-tech product," states Jay Holman, program manager for Manufacturing Insights. "It is easy and relatively cheap to be third or fourth to market, especially for manufacturers operating in regions with weak enforcement of intellectual property laws, such as China."

Other predictions in the Manufacturing Insights report include:

— Brand Loyalty Will Continue to Decline in Consumer Electronics

Consumers are becoming less willing to pay a premium for brand-name consumer electronics than they were in years past.

— The Greening of High-Tech Supply Chains Will Escalate

The European Union's (EU's) Restriction on Hazardous Substances (RoHS) Directive, which came into effect on July 1, 2006, will have a direct bearing on high-tech supply chains.

The Worldwide High-Tech Manufacturing Top 10 Predictions report is the first in a series of documents to be published over the course of the year covering the foremost issues of the high-tech industry. To register for the web conferences, go to:

About Manufacturing Insights (an IDC company)

Manufacturing Insights, an IDC Company, provides business and IT decision-makers with fact-based research and analysis to inform and support critical business decisions. The global independent research and advisory firm closely follows processes associated with the design, development and distribution of goods across markets including Discrete Manufacturing, Process Manufacturing, High Tech/Electronics Manufacturing, Consumer Packaged Goods and Retail. Manufacturing Insights' research and analysis is critical for end-users, as well as hardware and software vendors, service providers, and purveyors of IT outsourcing. Founded in January 2005, Manufacturing Insights is headquartered in Framingham, Mass. Visit for more information.

IDC is a subsidiary of IDG, the world's leading IT media, research and exposition company.

Manufacturing Insights Paul St. John 508.935.4760



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