MEDIA ALERT: IDC and InfiniteGraph Host Graph Computing Webinar This Thursday, October 7, 2010

SUNNYVALE, CA – October 6, 2010 — InfiniteGraph, a business unit of Objectivity, Inc. and developer of data technologies enabling advanced relationship analytics for enterprise and government applications, will host a webinar titled "New Data Technologies, Graph Computing and Relationship Analytics in the Enterprise."

The presenters include Carl Olofson, Research Vice

President, Database Management and Data Integration

Software for IDC (International Data Corporation), and

Darren Wood, Lead Architect and Developer for

InfiniteGraph, a distributed and highly scalable graph

WHO: database solution.

The webinar "New Data Technologies, Graph Computing and

Relationship Analytics in the Enterprise" will explore the

world of emerging and alternative technologies that are

powering the most advanced innovations of today and

WHAT: tomorrow.

WHEN: Thursday, October 7, 2010 at 10:00 a.m. PT/1:00 p.m. ET

To help software developers and system architects understand

how and when to leverage a new class of "NoSQL" (or "Not

Only SQL") alternatives to traditional relational database

technologies, in support of the advanced requirements of

WHY: next generation services and application architectures.

To register for the webinar please visit http://

www.infinitegraph.com/events/webinar-2010-10-07 [http://www.infinitegraph.com/events/webinar-2010-10-07]-

graph-computing.html. Registered participants will be

sent information through which they can access the webinar

HOW: via phone or computer.

About IDC (International Data Corporation)

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries worldwide. For more than 46 years, IDC has provided strategic insights to help clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting www.idc.com [http://www.idc.com].

About InfiniteGraph

InfiniteGraph enables large-scale graph processing, data analytics and discovery in systems and services developed around social networking, business intelligence, scientific research, national security and other advanced, mission critical requirements. InfiniteGraph offers a unique, graph database solution based on a highly-scalable, distributed data persistence technology that has been deployed in some of the most advanced and mission-critical enterprise and government systems in operation today. Organizations can use this solution to discover complex relationships in their data and develop applications with significant time-to-market advantages and technical cost savings. For more information, visit www.InfiniteGraph.com [http://www.InfiniteGraph.com].

About Objectivity, Inc.

Objectivity, Inc. is the leader in distributed, scalable data management technology, and provides the core technology for InfiniteGraph. The company's patented distributed data engine and persistent object store is the enabling technology within many markets, powering some of the most complex applications and mission critical systems used in commercial, enterprise, government and research organizations today. Objectivity, Inc. is headquartered in Sunnyvale, California, USA. Contact Objectivity, Inc. online (www.Objectivity.com [http://www.Objectivity.com]) or call (408) 992-7100 for more information.

Objectivity, Objectivity, Inc., Objectivity/DB and InfiniteGraph are trademarks of Objectivity, Inc.. All other company, organization, product or alliance names mentioned herein remain the property of their respective owners.

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