Network World And PC World Join Forces To Fill Information Gap Experienced By Small Businesses
Southborough, MA – October 15, 2004 – Network World, Inc. and PC World Communications, Inc. today announced the launch of a new website targeted at helping small businesses select, plan and implement network technology. Based on research by IDC, networking in small businesses is growing and will continue to grow as lower prices and easier-to-implement solutions attract smaller companies.
"For the millions of businesses in the U.S. with fewer than 100 employees, there is no dedicated source of information that addresses their special networking concerns," says Kevin Normandeau, VP of Online, Network World. "We are leveraging the content and editorial expertise from both PC World and Network World in order to better service the small businesses who will benefit from a comprehensive authority."
According to IDC Research conducted in May 2004, LAN-owning small businesses will increase from 2.9M in 2003 to 3.8M in 2008, a CAGR of 5.6%. "Network IT vendors are successfully reaching Enterprise-level decision-makers," says Michael Carroll, Associate Publisher, PC World. "These vendors now have an effective way to reach and influence the large and growing population of small business buyers specifically when these businesses are researching network IT products."
The Networking for Small Business website features articles, reviews, white papers and how-to guides to help small business owners take advantage of the efficiencies, increased productivity and improved communication capabilities that network IT technology provides. Updated daily, research centers include coverage focused on security, broadband, wireless/mobile and other hardware and software products and services. Buyers-guides, industry news and Weblogs are also included.
About Network World
Network World, Inc., the Leader in Network Knowledge, empowers Network IT Executives through education, information and community. Network World, an IDG company, is the leading provider of news, analysis, reviews, events and education on information technology. Network World publishes the leading newsweekly, Network World, hosts the most active online community, Network World Fusion (http://www.nwfusion.com), and produces educational seminars and events worldwide. Network World's portfolio of strategic marketing programs provides marketing and agency professionals with the tools to generate high-quality leads, optimize marketing campaigns, and create new revenue opportunities.
About PC World
PC World Communications, Inc., a subsidiary of IDG, is the publisher of PC World, Digital World, PCWorld.com (www.pcworld.com), and home of the PC World Test Center. The winner of the 2003 Eddie Award for Editorial Excellence, PC World is the most widely-read technology or business publication with a readership of over 4.9 million (IntelliQuest CIMS 2004:total unduplicated, combined Business, Home, and Dual Studies). With over 4 million unique visitors per month (HitBox, September 2004), PCWorld.com, winner of the 2004 Neal Award for Best Web Site, is a leading online resource for technology product buyers and users.
International Data Group (IDG) is the world's leading technology media, research, and event company. A privately-held company, IDG publishes more than 300 magazines and newspapers including Bio-IT World, CIO, CSO, Computerworld, GamePro, InfoWorld, Network World, and PC World. The company features the largest network of technology-specific Web sites with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide including LinuxWorld Conference & ExpoR, MacworldConference & ExpoR, DEMOR, and IDC Directions. IDC provides global market research and advice through offices in 50 countries. Company information is available at http://www.idg.com.