Network World Online Webzine Navigates Like Print; Allows for Larger Audience of Influentials While Providing Readership Tracking
SOUTHBOROUGH, MA – SEPTEMBER 26, 2005 – Network World, Inc., announced that the popular print publication, Network Life, will take to the Internet beginning this November in a newly created Webzine publication. Utilizing a custom extension to Adobe Acrobat created by Network World, the Webzine has a navigation style typical of print publications – meaning it requires no scrolling or zooming – combined with multimedia ads and viewer analytics similar to those available for web advertisements.
Network Life was created in November 2004 in response to the needs of those who are network IT professionals by day, who are buying and building home networks and digital living room technologies, and providing advice and assistance to friends and family in their spare time. These influentials set the direction for millions of dollars of home technology purchases. "Network Life readers have been Network World readers – those network IT professionals who meet stringent purchase influence and decision-making authority levels for their enterprises," noted Tom Davis, associate publisher. "The electronic incarnation of Network Life makes it possible for us to satisfy the needs of an even larger audience of home technology influentials.
Research conducted by Network World determined that typical Network World readers influence a community of over 850,000 people buying home technology products a year. "While Network World subscribers each influence, on average, $61K per year of home technology, the U.S. home tech market is estimated in the billions," said Evilee Thibeault, CEO and publisher, Network World. "With this new Webzine format, we can reach any individual who is highly tech-savvy and acts as an influential for the rest of the market."
Network World developed the software platform for the electronic version of Network Life in order to provide a new advertising property that combines the benefits of print and online advertising. "It provides vendors the advantage of print adverting in that advertisements remain visible every time the same page is viewed," said Mike Guerin, manager, production technologies. "However, like online advertising, we are able to implement multi-media ads with embedded links and track who reads the Webzine, how long they read it, what pages they view most often and eventually provide custom content based on the reader's profile."
To register to receive Network Life, visit http://www.networkworldpartners.com/register.do?pdfid=46
About Network World
Network World, Inc., the Leader in Network Knowledge, empowers Network IT Executives through education, information and community. Network World, an IDG company, is the leading provider of news, analysis, reviews, events and education on information technology. Network World publishes the leading newsweekly, Network World, hosts the most active online community ( www.networkworld.com ), and produces educational seminars and events worldwide. Network World's portfolio of strategic marketing programs provides marketing and agency professionals with the tools to generate high-quality leads, optimize marketing campaigns, and create new revenue opportunities.
International Data Group (IDG) is the world's leading technology media, research, and event company. A privately-held company, IDG publishes more than 300 magazines and newspapers including Bio-IT World, CIO CMO, CSO, Computerworld, GamePro, InfoWorld, Network World, and PC World. The company features the largest network of technology-specific Web sites with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide including LinuxWorld Conference & Expo(R), MacworldConference & Expo(R), DEMO(R), and IDC Directions. IDC provides global market research and advice through offices in 50 countries. Company information is available at https://www.idg.com .