New IDC Energy Insights MarketScape Report Evaluates Competing Vendors in Fast Growing EMEA Meter Data Management Market

MILAN, ITALY – March 22, 2011 – IDC Energy Insights has released an IDC MarketScape report assessing the technology vendors supplying meter data management (MDM) applications to the utility market in Europe, the Middle East, and Africa (EMEA). IDC MarketScape vendor analysis reports utilize a criteria selection, respective weighting, and vendor scoring that produces a well-researched assessment of the EMEA MDM market and each vendor's current market capabilities and strategies for competing in the future.

IDC MarketScape: Meter Data Management in the EMEA Utilities Industry, 2011, Vendor Analysis (IDC Energy Insights #EIOS02T) is the first ever IDC MarketScape report for the EMEA utilities industry. The thirteen vendors evaluated included in this analysis are Alcatel-Lucent, eMeter, EnergyICT (Elster Group), Ferranti Computer Systems, HP, Itron, Landis+Gyr, Oracle, OSIsoft, Powel, Process Vision, Robotron, and Telvent. The report provides an analysis of quantitative and qualitative characteristics and metrics for the evaluation of MDM solutions, vendors' current comparative success in the marketplace, and anticipated evolution of vendor offerings.

IDC Energy Insights reports that the deployment of smart metering is driving the growth of the MDM market in EMEA at a faster pace than other applications, leading to a forecast compound annual growth rate (CAGR) of 26.5% with revenues growing from $173 million in 2010 to $349 million by 2013. Due to the immaturity of the EMEA MDM market, no vendor has been recognized as a market leader. However, this study guides utilities on the factors to consider for MDM software evaluation and provides the first independent assessment of MDM solutions capabilities with an integrated list of vendors.

A progressive introduction of smart metering has widened the scope of metering "devices" from original serving meters-to-cash processes, recording thousands of records per month instead of just one. Once collected and analyzed, this exponential volume of data would be useful to support a range of offerings for utility customers; therefore, meter data management is one component of smart metering that cannot be overlooked. The market shift requires utilities companies to understand, select, and implement the right MDM solution to ensure optimal implementation.

"In this report, IDC Energy Insights analysts evaluated the vendors' on potential success in two primary categories of strategy and capabilities," said Roberta Bigliani, EMEA research director for IDC Energy Insights. "Even though meter data management implementations need to be evaluated in the context of each company's IT enterprise architecture, utilities should leverage their need to invest in or modify their existing MDM solution to reconsider their entire master data management and to support the short- and long-term needs of business processes, so as to reduce duplication and interfaces."

For additional information about this report, or to arrange a one-on-one briefing with Roberta Bigliani or Gaia Gallotti, please contact Kanupriya at +44 20 8987 7111 or by email at kanupriya@idc.com. Reports are available to qualified members of the media. For information on purchasing reports, contact insights@idc.com; reporters should email Kanupriya at kanupriya@idc.com.

About IDC MarketScape

IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor's position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.

About IDC Energy Insights

IDC Energy Insights assists energy businesses and IT leaders, as well as the suppliers who serve them, in making more effective technology decisions by providing accurate, timely, and insightful fact-based research and consulting services. Staffed by senior analysts with decades of industry experience, our global research analyzes and advises on business and technology issues facing the utility and oil and gas industries. International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology market. IDC is a subsidiary of IDG, the world’s leading technology, media, research, and events company. For more information, please visit www.idc-ei.com, email info@idc-ei.com, or call 508-935-4400.

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