New IDC Financial Insights Report Features Successful Mobile Payments Case Studies from Around the World ; Designed to identify best practices based on organizational structure

FRAMINGHAM, MA – September 15, 2010 – IDC Financial Insights today announced the availability of a new report, Best Practices: Mobile Payments in Action – Five Case Studies from Around the World (Document #FIN224580), that examines five mobile payment schemes already in production with millions of active customers.

According to the report, mobile payments are still an embryonic technology, with dozens of alternative methods in use. IDC Financial Insights believes that there is no one best model toward which all mobile payment systems will converge, rather different models will be favored depending on the concentration of telecommunications and financial assets in each country.

"The topic of mobile payments is a controversial one, with dozens of competing technologies, strategies, and business models," said Aaron McPherson, practice director at IDC Financial Insights and the principal author of the report. "In our view, too many analyses have focused on the technology, rather than the organizational structure. In this report, we examine five case studies of successful mobile payments systems from around the world to identify best practices and their dependency on social, political, technological, and economic factors."

Key findings of the study include the following:

* The most successful mobile payment schemes are those in which the scheme operator controls both the banking and the telecommunications assets. This has been achieved either by a company in one field acquiring a company in the other or via a joint venture.

* Several economic and cultural factors determine which organizational model is best for a specific country. Thus, there is no one "best" model worldwide; variations are to be expected from country to country.

* No one technology will dominate the mobile payments field. Instead, multiple technologies will coexist, serving different user groups and device types.

Each case study was chosen to typify one of the following basic organizational structures:

* Multibank: MasterCard MoneySend

* Bank–mobile operator partnership: Jibun Bank

* Multi–mobile operator: Zoompass

* Single mobile operator: SK Telecom

* Third-party proprietary: PayPal Mobile

The case studies are supplemented with the results of an October 2009 survey of 1,008 U.S. consumers, which highlights the need for a viable mobile payments solution to support multiple technologies and platforms.

For additional information about this study, or to arrange a one-on-one briefing with Aaron McPherson please contact Sarah Murray at 781-794-3214 or sarahbethmurray@gmail.com. Reports are available to qualified members of the media. For information on purchasing reports, contact insights@idc.com; reporters should email sarahbethmurray@gmail.com

About IDC Financial Insights

IDC Financial Insights provides independent research, custom consulting, and detailed multiclient studies on the technology issues and challenges facing the financial services industry. Its global research covers topics of strategic importance to corporate and retail banks, insurance carriers, and asset management, securities, and brokerage firms. In addition to the United States, local practices in Asia/Pacific, Canada, Europe, and Latin America add in-depth regional viewpoints. IDC Financial Insights is headquartered in Framingham, Massachusetts, USA. International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology market. IDC is a subsidiary of IDG, the world’s leading technology, media, research, and events company. For more information, please visit http://www.idc-fi.com [http://www.idc-fi.com], email info@idc-fi.com, or call 508-620-5533. Visit the IDC Financial Insights Community at http://idc-insights-community.com/financial [http://idc-insights-community.com/financial].

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