New IDC Report Explores Synergies Between Cities and Building Owners in the Smart City Ecosystem

Framingham, MA – June 11, 2013 – IDC today announced a new report, Business Strategy: Building Synergies in the Smart Ecosystem – How Smart Cities Can Support Smart Building Technology Deployment, (Document # EI241375) that explores how stakeholder collaboration can maximize the benefits generated by deploying smart technologies for public and private facilities in urban environments. The discussion will help policy makers, building owners, and technology vendors better understand how working together can grow investment in smart technologies to expand economic development and sustainability. The new report presents the results of interviews with smart technology vendors, city executives, and leverages the market constructs developed by IDC's Smart Cities and Smart Buildings research services.

Smart building technologies enable the optimization of facilities and generate economic and environmental benefits, key goals in the development of sustainable Smart Cities. However, smart building initiatives in urban areas are often developed and orchestrated independently from the larger city or municipal effort around energy management and sustainability. Smart building initiatives for publicly owned buildings may also be developed without including the larger ecosystem of players because the champions and beneficiaries of the improvements generated by deploying smart building technologies come from different stakeholder groups. Collaboration between stakeholders could maximize the economic and environmental benefits for both public and private building owners and extend value to the larger Smart City ecosystem as well.

Key findings of the report include:

City and state governments should provide the leadership to engage stakeholders. Cities that conscientiously build an issue-based ecosystem around sustainability in buildings will most effectively promote smart building technology adoption and maximize progress toward Smart City energy, sustainability, and private development goals.

City governments, private and public building owners, and technology vendors share many goals for operational efficiencies, facility cost reductions, and sustainability improvements. Stakeholder collaboration is the foundation for developing and executing strategic investment plans to develop smart buildings in the urban environment.

Cities need to develop strategies to promote common sustainability and efficiency goals and help building owners adopt smart building technologies at a faster rate. Strategies to do this include:

Fostering a smart building innovation ecosystem

Developing policies that support smart building as part of larger sustainability initiatives

Accelerating investment through focused financing

Using city efforts as proof of concept for private building owners

The new report highlights the shared goals of stakeholders and puts them in the context of the motivations driving these goals. In addition, the report generalizes how key stakeholders perceive a variety of economic and environmental goals and can be used to identify opportunities for coordination of policy, strategy, and investment.

"Building owners, city governments, municipal utilities, and technology vendors can all benefit from collaborating on the development of energy policies, investment strategies, and education to further the demand and deployment of smart building solutions," said Ruthbea Clarke, research director, IDC Government Insights. "Smart building solutions generate energy and operational efficiency improvements that support the goals of city governments, building owners, and utilities while driving new business for technology providers. Coordination provides a win-win situation for all stakeholders in the smart building–Smart City ecosystem."

For additional information about this report, or to arrange a one-on-one briefing with Ruthbea Clarke, please contact Sarah Murray at 781-378-2674 or sarah@attunecommunications.com. Reports are available to qualified members of the media. For information on purchasing reports, contact info@idc-ei.com or info@idc-gi.com.

About IDC Energy Insights

IDC Energy Insights assists energy businesses and IT leaders, as well as the suppliers who serve them, in making more effective technology decisions by providing accurate, timely, and insightful fact-based research and consulting services. Staffed by senior analysts with decades of industry experience, our global research analyzes and advises on business and technology issues facing the utility and oil and gas industries. International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology market. IDC is a subsidiary of IDG, the world’s leading technology, media, research, and events company. For more information, please visit www.idc-ei.com, email info@idc-ei.com, or call 508-935-4400. Visit the IDC Energy Insights Community at http://idc-insights-community.com/energy.

About IDC Government Insights

IDC Government Insights assists government policy, program, and IT leaders, as well as the suppliers who serve them, in making more effective technology decisions by providing accurate, timely, and insightful fact-based research and consulting services. Staffed by senior analysts with decades of government and IT industry experience, our global research analyzes and advises on business and technology issues facing the Federal/Central and local/provincial Governments. International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology market. IDC is a subsidiary of IDG, the world’s leading technology, media, research, and events company. For more information, please visit www.idc-gi.com, email info@idc-gi.com, or call 703-485-8300. Visit the IDC Government Insights Community at http://idc-insights-community.com/government.